vmsd.com

https://vmsd.com· First analyzed 13 May 2026· Updated 13 May 2026

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vmsd.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

162.159.137.54

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ulla.ns.cloudflare.com.clay.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

745 ms10%

Speed Index

968 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5.1 MB

141 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.10.1

cms

Zox Newsv3.17.1Custom

by MVP Themes

View Theme

Technology Stack

24 Technologies Detected

Plugins

Instagram Feed Animate It Custom Twitter Feeds Foobox Image Lightbox Theia Post Slider Custom Facebook Feed Taxopress Pro Theia Sticky Sidebar

Libraries

Analytics

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Advertising

CDN

Customer Support

SEO Analysis

B72/100

Meta Tags5/15

Content11/12

Headings7/8

Technical24/25

E-E-A-T2/7

Images3/7

Links2/5

URL5/5

Social4/5

Freshness2/4

Mobile4/4

Indexability3/3

vmsd.comvmsd.com

VMSD.com

Visual Merchandising and Store Design

Title Length8 chars

Recommended: 50-60 chars (~53px / 580px)

Description Length37 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (41/76) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

44 URLs

44 sub-sitemaps

robots.txt

12 rules

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D52/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:1,026

Token eff.:Optimal

Sections/1K:2.9

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary15w

Descriptive Headingsavg 7w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

74/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

8/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

39/100

531 mg

CO₂e / view

5.1 MB

Page Weight

15%

Cleaner Than

New Visitor

607 mg

Returning (cached)

304 mg

Annual (10K/mo)

63.8 kg

Emission Segments

Data Center

26 mg

Network

156 mg

Device

349 mg

Resource Breakdown

JavaScript

401.4 KB

Images

4.2 MB

CSS

421.6 KB

Fonts

3.1 KB

HTML

28.6 KB

Other

81.5 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

22.04.2026

Valid Until

21.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

vmsd.com

SHA-256 Fingerprint

CB:B1:EE:8A:E8:B3:E7:00:01:2A:D2:58:92:3F:3A:86:9E:AD:0C:E1...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(max-age=0)

cf-cache-status

MISS

cf-ray🇮🇹 Milan

9fb360f6eb364c4e-MXP

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

MX Records (5)

alt4.aspmx.l.google.com

alt1.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx.l.google.com

+1 more

Domain Information

vmsd.com

Domain Age

26y 1m

Created

12.04.2000

Expires

12.04.2027

Last Updated

13.04.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

61/100

Mobile Friendly2 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Lato

WCAG Partial

64/100

Readability

/30

18/30

15px · LH 1.40

Hierarchy

/20

12/20

WCAG

/25

16/25

2.21:1 min contrast

Performance

/25

18/25

System fonts

Heading Font

Lato

Sans0

Body Font

Lato

Sans15px

Contrast Ratio

2.21:1

28 issues

Reading Comfort

~43 CPL

Narrow lines

16px

42px

16px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 2.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle Fonts Buy on MyFontsFlesch 12

Color Palette

11 unique colors

21:1 AAA Dark

#000000

Background· 25.5%

#ffffff

Background· 23.500000000000004%

#4e423f

Primary· 8.2%

#cec2b4

Secondary· 7.6%

#de2627

Accent· 6.9%

#130f13

Secondary· 5.9%

#d88d78

Accent· 4.7%

#2f3339

Secondary· 4.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

AdRollMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

vmsd.com(11)googletagmanager.com(2)app1.mirabelanalytics.com(1)google-analytics.com(1)s.adroll.com(1)

Website Identity

Visual Merchandising and Store Design

Organization

Visual Merchandising and Store Design

vmsd.com/

26 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy.com, LLC📧 Google Workspaceen-US

Social Profiles

Facebook X (Twitter)Instagram Pinterest

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Last analyzed: 13 May 2026 at 17:28

Historical Analysis & Change Tracking