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visiondirect.co.uk

https://visiondirect.co.uk· First analyzed 13 May 2026· Updated 13 May 2026
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visiondirect.co.uk
Desktop screenshot of visiondirect.co.uk
Mobile screenshot of visiondirect.co.uk
Mobile

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Hosting Provider

aws.amazon.com

IP Address

108.156.22.111

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

Akamai

WAF

Akamai

Nameservers

ns-1418.awsdns-49.org.ns-1912.awsdns-47.co.uk.ns-243.awsdns-30.com.ns-612.awsdns-12.net.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.4 MB
218 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Akamai

Technology Stack

6 Technologies Detected

Meta Frameworks

1

Reviews

1

Customer Support

1

SEO Analysis

C60/100
18
8
1
Meta Tags14/15
Content3/12
Headings7/8
Technical19/25
E-E-A-T0/7
Images4/7
Links2/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
V
visiondirect.co.ukvisiondirect.co.uk

Buy Contact Lenses Online UK | Order Online at Vision Direct

The UK's first choice for contact lenses. Top brands at cheap prices up to 50% off high street prices. Next day delivery on orders placed by 10pm. No prescri...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length171 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (11 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: standard

663 URLs

robots.txt

18 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

22/100
Needs Work
6 10 2

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AI & LLM Readiness

F35/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,373
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
10
Passed
4
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
347 mg
CO₂e / view
3.4 MB
Page Weight
15%
Cleaner Than
New Visitor
397 mg
vs
Returning (cached)
198 mg
Annual (10K/mo)
41.7 kg
Emission Segments
Data Center
17 mg
Network
102 mg
Device
228 mg
Resource Breakdown
JavaScript
2.8 MB
CSS
198.2 KB
HTML
135.3 KB
Other
245.9 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
5 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

141d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

17.03.2026

Valid Until

01.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.essilorluxottica.comapi-connect-anz.essilorluxottica.comapi.davidclulow.comapi.eyebuydirect.comapi.grandvision.itapidviewer-connect-anz.essilorluxottica.comapigw-connect-anz.essilorluxottica.comau.eyebuydirect.com+12 more

SHA-256 Fingerprint

35:70:45:AE:3C:5F:A2:42:B1:43:F2:3E:23:F7:9E:67:21:3E:E4:CC...

HTTP Headers

Developer Console

access-control-allow-credentials
true
akamai-grn
0.5741d817.1778666920.2fbc26c
cache-control
🔵 Public(public)
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self' https://*.visiondirect.co.uk https://...
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

visiondirect-co-uk.mail.protection.outlook.com

Domain Information

visiondirect.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly216 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
initial-scale=1, width=device-width, maximum-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Open Sans

WCAG Partial
69/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
11/20

1.75x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

Open Sans

Sans28px

Body Font

Open Sans

Sans16px

Contrast Ratio

1:1

5 issues

Reading Comfort

~43 CPL

Narrow lines
28px
h1
12px
h2
32px
h3
16px
p
Major Third
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 51

Color Palette

7 unique colors
Light
#ffffff
Primary· 59.99999999999999%
#2755f1
Accent· 16.4%
#0139a3
Primary· 8.1%
#6388c6
Secondary· 5.2%
#c1c1d4
Secondary· 4.9%
#feefe6
Accent· 4.6%
#1448ce
Accent· 0.8%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

Reviews & Social Proof

1

Customer reviews and testimonials

2

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
18
Defer

Top Script Sources

local(17)se.monetate.net(1)85931406d56f.cdn4.forter.com(1)tags.tiqcdn.com(1)

Website Identity

visiondirect.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en-GB

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Last analyzed: 13 May 2026 at 10:09

Historical Analysis & Change Tracking