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viaplay.se

https://viaplay.se· First analyzed 14 May 2026· Updated 14 May 2026
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viaplay.se
Desktop screenshot of viaplay.se
Mobile screenshot of viaplay.se
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.68.102

Site Location

🇸🇪 Swedenvia tld

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

AmazonS3

CDN

CloudFront

Nameservers

ns-1255.awsdns-28.org.ns-1672.awsdns-17.co.uk.ns-502.awsdns-62.com.ns-1010.awsdns-62.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
67 KB
49 requests

Image Optimization

WebP
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Frameworks

1
Alpine.js

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

B73/100
19
7
1
Meta Tags15/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
V
viaplay.seviaplay.se

En streamingtjänst – obegränsad underhållning | Viaplay

Streama filmer, serier, barnens favoriter, livesport och tv-kanaler med Viaplays streamingtjänst. Obegränsad underhållning – när, var och hur du vill.

Title Length55 chars

Recommended: 50-60 chars (~328px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (24/46) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

38 URLs

38 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
0/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,761
Token eff.:Optimal
Sections/1K:4.5
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary44w
Descriptive Headingsavg 3.5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
94/100
16
Passed
0
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
79/100
A+
7 mg
CO₂e / view
67.4 KB
Page Weight
95%
Cleaner Than
New Visitor
8 mg
vs
Returning (cached)
4 mg
Annual (10K/mo)
816 g
Emission Segments
Data Center
<0.001 g
Network
2 mg
Device
5 mg
Resource Breakdown
JavaScript
38.8 KB
HTML
27.5 KB
Other
1.1 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Static / Informational

HTTPS

WAF

180d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

27.04.2026

Valid Until

10.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

viaplay.dkviaplay.is*.viaplay.se*.mtg-api.com*.viaplay.is*.viaplay.comviaplay.ee*.viaplay.ee+12 more

SHA-256 Fingerprint

24:B6:78:E5:4A:B3:E7:2F:6E:23:AC:F7:92:CF:B2:F5:57:23:F4:FF...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
1267
content-encoding
⚡ Brotli(br)
content-type
text/html
date
Thu, 14 May 2026 06:47:46 GMT
etag
W/"6b81142ec62888f932ac10762a8bc98f"
last-modified
Wed, 13 May 2026 10:30:08 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (3)

viaplay-se.mail.protection.outlook.com
viaplay-se.mail.protection.outlook.com
viaplay-se.mail.protection.outlook.com

Domain Information

viaplay.se

DNSSEC
Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner
CookieLaw
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieLaw
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly20 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Arial

WCAG Partial
75/100
Readability
/30
19/30

14px · LH 1.57

Hierarchy
/20
18/20

5.71x ratio · ✓ H1→H6

WCAG
/25
16/25

1.13:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

Arial

Sans80px

Body Font

Arial

Sans14px

Contrast Ratio

1.13:1

6 issues

Reading Comfort

~42 CPL

Narrow lines
80px
h1
40px
h2
20px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.57 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.7x larger than body text.

Flesch 31

Color Palette

6 unique colors
5.67:1 AA Dark
#322e37
Secondary· 32.900000000000006%
#aca8af
Other· 5.1%
#1c1c23
Primary· 48.39999999999999%
#44412a
Secondary· 7.9%
#100e14
Secondary· 4.9%
#3b1521
Secondary· 0.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

16 Resources

14
Scripts
2
Styles
1
Async
12
Defer

Top Script Sources

frontend-assets.viaplay.com(11)googletagmanager.com(1)local(1)cdn.cookielaw.org(1)

Website Identity

viaplay.se

Location detected: 🇸🇪 Swedenvia tld
📧 Microsoft 365sv-SE

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Last analyzed: 14 May 2026 at 07:09

Historical Analysis & Change Tracking