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urbn.com

https://urbn.com· First analyzed 15 May 2026· Updated 15 May 2026
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urbn.com
Desktop screenshot of urbn.com
Mobile screenshot of urbn.com
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

130.211.46.127

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Kansas City, United States

ASN

AS396982

Organization

Google Cloud

Server

Nginx

Nameservers

ns-cloud-d4.googledomains.com.ns-cloud-d1.googledomains.com.ns-cloud-d2.googledomains.com.ns-cloud-d3.googledomains.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
757 ms10%
Speed Index
984 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
74 requests
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Google Cloud Platform

Detected API Sources

https://images.ctfassets.net/k...https://images.ctfassets.net/k...

Technology Stack

4 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Web Servers

1
Nginx

Frameworks

1
Express

SEO Analysis

D41/100
12
7
3
Meta Tags4/15
Content3/12
Headings6/8
Technical11/21
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
U
urbn.comurbn.com

URBN

No description available for this page.

Title Length4 chars

Recommended: 50-60 chars (~24px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

  • • Missing meta description — important for click-through rates in SERPs
  • • Very thin content (1 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (10/10) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F23/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:266
Token eff.:Too Short

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
10
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
51/100
C
172 mg
CO₂e / view
1.7 MB
Page Weight
60%
Cleaner Than
New Visitor
196 mg
vs
Returning (cached)
98 mg
Annual (10K/mo)
20.6 kg
Emission Segments
Data Center
8 mg
Network
51 mg
Device
113 mg
Resource Breakdown
JavaScript
1.4 MB
Images
6.3 KB
CSS
192.4 KB
HTML
95.3 KB
Other
6.4 KB
Green Hosting Verified
Google Cloud
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Static / Informational

HTTPS

No WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.04.2026

Valid Until

28.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

urbn.com*.urbn.com

SHA-256 Fingerprint

B1:19:35:39:6C:D1:53:70:C0:D0:A6:D9:64:3F:7A:CA:68:4F:62:0D...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=2592000
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Fri, 15 May 2026 06:19:22 GMT
etag
W/"d150d-V1nG5DX20eO+7JbCBB6xXCM1JaM"
server
nginx
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

smtp.google.com

Domain Information

urbn.com

Domain Age
29y 10m

Created

02.07.1996

Expires

01.07.2027

Last Updated

01.07.2025

Registrar

SafeNames Ltd.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
63/100
Mobile Friendly147 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

ITC Clearface + Brandon Text

WCAG Partial
61/100
Readability
/30
23/30

16px · LH 1.50

Hierarchy
/20
17/20

1.5x ratio · ✓ H1→H6

WCAG
/25
16/25

3.9:1 min contrast

Performance
/25
5/25

3 fonts · 22 req

Heading Font

ITC Clearface

Sans24px

Body Font

Brandon Text

Sans16px

Contrast Ratio

3.9:1

12 issues

Reading Comfort

~42 CPL

Narrow lines
24px
h1
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 3.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFlesch 32

Color Palette

9 unique colors
Light
#f7f7f7
Background· 31.500000000000004%
#d4cec1
Primary· 13%
#5a3e2c
Secondary· 9.9%
#aa8268
Secondary· 9.9%
#b6b1a5
Secondary· 8.8%
#7d7862
Secondary· 8.1%
#d3bca0
Secondary· 2.9%
#e3d9a3
Accent· 2%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

8 Resources

8
Scripts
0
Styles
1
Async
2
Defer

Top Script Sources

local(7)google-analytics.com(1)

Website Identity

urbn.com

29 years old
Location detected: 🇺🇸 United Statesvia ip
SafeNames Ltd.📧 Google Workspaceen

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Last analyzed: 15 May 2026 at 06:19

Historical Analysis & Change Tracking