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universalstore.com

https://universalstore.com· First analyzed 21 May 2026· Updated 21 May 2026
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universalstore.com
Desktop screenshot of universalstore.com
Mobile screenshot of universalstore.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gabe.ns.cloudflare.com.eva.ns.cloudflare.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.7 MB
471 requests

Image Optimization

Lazy LoadResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
ProductionCustom
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingPinterestTikTok

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

20 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
SegmentMicrosoft ClaritySentry

CSS Frameworks

2
Tailwind CSS
Ant Design

Libraries

1
jQueryv3.4.1

Other

1
GSAP

Other

1
D3.js

Other

1
lazysizes

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Advertising

1
Snapchat Pixel

Other

1
Fomo

Payments

1
PayPal

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C65/100
20
6
2
Meta Tags12/15
Content3/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
U
universalstore.comuniversalstore.com

Universal Store | Men's & Women's Clothing Online

Welcome to Universal Store, your one-stop-shop for women's and men's fashion. Shop the latest drops from all your favourite brands, including Perfect Strange...

Description truncated.
Title Length49 chars

Recommended: 50-60 chars (~295px / 580px)

Description Length287 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (8 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

8 issues found

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Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

159 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100
Poor
5 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
8/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,840
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteProduct(min)microdataSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
37/100
F
381 mg
CO₂e / view
3.7 MB
Page Weight
15%
Cleaner Than
New Visitor
435 mg
vs
Returning (cached)
218 mg
Annual (10K/mo)
45.7 kg
Emission Segments
Data Center
19 mg
Network
112 mg
Device
250 mg
Resource Breakdown
JavaScript
1.2 MB
Images
2.3 MB
CSS
72.5 KB
HTML
152.5 KB
Other
9.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

56d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (1)

www.universalstore.com

SHA-256 Fingerprint

67:67:61:60:27:BF:E3:39:79:53:58:BE:F0:88:91:68:D0:93:EE:C6...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9ff5a0278af0d285-FRA
content-encoding
⚡ Brotli(br)
content-language
en-DE
content-length
155649
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

universalstore-com.mail.protection.outlook.com

Domain Information

universalstore.com

Domain Age
21y 2m

Created

07.03.2005

Expires

07.03.2027

Last Updated

03.03.2026

Registrar

Netregistry Wholesale Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
59/100
Not Mobile Friendly13 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

US Headline + US CUSTOM BODY FONT

WCAG Partial
53/100
Readability
/30
13/30

11px · LH 1.60

Hierarchy
/20
8/20
WCAG
/25
15/25

1:1 min contrast

Performance
/25
17/25

3 fonts

Heading Font

US Headline

Sans

Body Font

US CUSTOM BODY FONT

Sans11px

Contrast Ratio

1:1

26 issues

Reading Comfort

~51 CPL

Optimal (45–75)
34px
h2
34px
h3
30px
h4
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Buy on MyFontsFluid TypeFlesch 0

Color Palette

12 unique colors
18.14:1 AAA Light
#ffffff
Primary· 20.3%
#151615
Text· 17.6%
#b1bdc3
Secondary· 8.8%
#393b2f
Text· 8.4%
#816b53
Secondary· 7%
#2a251a
Secondary· 6.3%
#615d50
Secondary· 6.2%
#7692a3
Secondary· 6.1%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

4
Google Tag ManagerFree
Microsoft ClarityFree
SegmentEnterprise
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
FomoSMB

Customer reviews and testimonials

6

Categories

9

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

sc-static.net(2)cdn.shopify.com(2)googletagmanager.com(2)cdn-app.cart-bot.net(1)load.fomo.com(1)

Website Identity

Universal Store

Universal Store

Organization
www.universalstore.com
21 years old
Location detected: 🇨🇦 Canadavia ip
Netregistry Wholesale Pty Ltd📧 Microsoft 365en

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Last analyzed: 21 May 2026 at 18:26

Historical Analysis & Change Tracking