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unibet.co.uk

https://unibet.co.uk· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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unibet.co.uk
Desktop screenshot of unibet.co.uk
Mobile screenshot of unibet.co.uk
Mobile

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Hosting Provider

Unibet Services

IP Address

85.184.96.0

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇲🇹 Sliema, Malta

ASN

AS47171

Organization

Unibet Services

Server

kindred-loadbalancer

Nameservers

sto.excedodns.se.emea.excedodns.eu.world.excedodns.org.global.excedodns.com.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
280 ms10%
Speed Index
364 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.7 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Unibet Services

Progressive Web App

Web Manifest

Technology Stack

4 Technologies Detected

Frameworks

2
React
Angular

Fonts

1
Adobe Fonts (Typekit)

Analytics

1
FullStory

SEO Analysis

B74/100
21
8
0
Meta Tags15/15
Content8/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
U
unibet.co.ukunibet.co.uk

Online Gambling with Unibet UK | Sports, Casino, Poker

Experience the best of online gambling. Join the fun today and sign up for Unibet to receive an incredible welcome bonus!

Title Length54 chars

Recommended: 50-60 chars (~324px / 580px)

Description Length121 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    9 URLs

    9 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    12/100
    Poor
    3 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F33/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    3/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:3,734
    Token eff.:Poor Structure

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary299w
    Descriptive Headingsavg 4.8w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    11
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    30/100
    F
    973 mg
    CO₂e / view
    7.7 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.11 g
    vs
    Returning (cached)
    556 mg
    Annual (10K/mo)
    116.7 kg
    Emission Segments
    Data Center
    217 mg
    Network
    234 mg
    Device
    522 mg
    Resource Breakdown
    JavaScript
    2.7 MB
    Images
    200.2 KB
    CSS
    569.7 KB
    HTML
    126.6 KB
    Other
    4.1 MB
    Green Hosting Not Verified
    Unibet Services
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    79%Good
    Interactive

    HTTPS

    No WAF

    54d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    22.03.2026

    Valid Until

    20.06.2026

    Subject Alternative Names (20)

    *.betchoice.co.uk*.betcount.com*.betdirect.co.uk*.betdirect.com*.mybetchoice.com*.sjbet.com*.stan-james.co.uk*.stanjames.co.uk+12 more

    SHA-256 Fingerprint

    32:A5:0F:65:F3:86:B1:EB:B2:04:70:E0:5C:02:28:74:C6:AD:12:E5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ch
    Sec-CH-Prefers-Color-Scheme
    cache-control
    🟡 2s(max-age=2, s-maxage=10, stale-while-revalidate=300, stale-if...)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src 'none';script-src 'nonce-926e84ee-fc4e-49a5-add9...
    content-type
    text/html; charset=UTF-8
    cross-origin-opener-policy
    same-origin-allow-popups
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    UNIBET-co-uk.mail.protection.outlook.com

    Domain Information

    unibet.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly136 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Roboto

    WCAG Partial
    64/100
    Readability
    /30
    13/30

    12px · LH 1.33

    Hierarchy
    /20
    13/20

    1.17x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1.16:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Roboto

    Sans14px

    Body Font

    Roboto

    Sans12px

    Contrast Ratio

    1.16:1

    9 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    14px
    h1
    36px
    h2
    28px
    h3
    12px
    p
    Major Sixth
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    Flesch 61

    Color Palette

    10 unique colors
    Light
    #eeeeee
    Background· 42.8%
    #0b3104
    Accent· 13.600000000000001%
    #137a43
    Primary· 8.8%
    #085215
    Primary· 7.4%
    #557162
    Secondary· 7.1%
    #06150b
    Primary· 6.5%
    #8bb09a
    Secondary· 4.1%
    #28391e
    Secondary· 4%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Ad Networks

    Media.net

    Sponsored

    Scripts & Styles

    19 Resources

    19
    Scripts
    0
    Styles
    9
    Async
    7
    Defer

    Top Script Sources

    unibet.co.uk(8)lpcdn.lpsnmedia.net(3)lptag.liveperson.net(2)accdn.lpsnmedia.net(2)acdn.adnxs.com(1)

    Website Identity

    Unibet

    Unibet

    Organization

    Unibet UK offers a premium gaming experience in a fully licensed and regulated environment under the UK Gambling Commission. With a wide range of casino games, sports betting markets, and live casino tables, our platform is designed to provide secure, fair, and responsible play. Whether you enjoy sl

    www.unibet.co.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 26 Apr 2026 at 23:43

    Historical Analysis & Change Tracking