StackOptic
Back to Search
umasspress.com favicon

umasspress.com

https://umasspress.com· First analyzed 20 May 2026· Updated 20 May 2026
Export
umasspress.com
Desktop screenshot of umasspress.com
Mobile screenshot of umasspress.com
Mobile

Sponsored

Hosting Provider

Kinsta
cloudflare.com

IP Address

172.67.185.112

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

yolanda.ns.cloudflare.com.coen.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
904 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.7 MB
48 requests

Image Optimization

Lazy LoadResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
university_press_themeCustom

Technology Stack

10 Technologies Detected

Plugins

3
SupapressGdpr Cookie Compliance
Yoast SEO

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Email Marketing

1
Mailchimp

Social

1
ShareThis

CDN

1
Cloudflare

SEO Analysis

A87/100
25
4
0
Meta Tags12/15
Content11/12
Headings8/8
Technical20/21
E-E-A-T5/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
U
umasspress.comumasspress.com

Homepage - University of Massachusetts Press

        Welcome to the online home of University of Massachusetts Press. We publish scholarship, literature, and books for general readers that reflect th...

Description truncated.
Title Length44 chars

Recommended: 50-60 chars (~274px / 580px)

Description Length382 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 10

    Sponsored

    AI & LLM Readiness

    D56/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    7/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:4%
    Words:648
    Token eff.:Optimal
    Sections/1K:13.9
    Depth:2/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary44w
    Descriptive Headingsavg 5.7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    89/100
    15
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    F
    490 mg
    CO₂e / view
    4.7 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    561 mg
    vs
    Returning (cached)
    280 mg
    Annual (10K/mo)
    58.8 kg
    Emission Segments
    Data Center
    24 mg
    Network
    144 mg
    Device
    322 mg
    Resource Breakdown
    JavaScript
    273.7 KB
    Images
    4.4 MB
    CSS
    80.8 KB
    HTML
    18.9 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    WAF

    85d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    15.05.2026

    Valid Until

    13.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    umasspress.com*.umasspress.com

    SHA-256 Fingerprint

    18:F3:E2:13:33:0E:A8:42:19:EE:41:94:D2:01:C6:F7:D7:C1:55:53...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 0s(public, max-age=0, s-maxage=3600)
    cf-cache-status
    DYNAMIC
    cf-edge-cache
    cache,platform=wordpress
    cf-ray
    9fee1da34fd323cd-BOS
    content-encoding
    zstd
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    45

    SPF
    DKIM
    DMARC

    MX Records (5)

    eforward2.registrar-servers.com
    eforward5.registrar-servers.com
    eforward1.registrar-servers.com
    eforward3.registrar-servers.com

    +1 more

    Domain Information

    umasspress.com

    Domain Age
    6y 6m

    Created

    20.11.2019

    Expires

    20.11.2029

    Last Updated

    25.06.2020

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Notice (WP)

    Cookie Consent Banner
    Cookie Notice (WP)
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookie Notice (WP)
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Open Sans

    WCAG Partial
    64/100
    Readability
    /30
    19/30

    14px · LH 1.43

    Hierarchy
    /20
    12/20

    1.71x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    16/25

    1 font · 5 req

    Heading Font

    Open Sans

    Sans24px

    Body Font

    Open Sans

    Sans14px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~40 CPL

    Narrow lines
    24px
    h1
    24px
    h2
    20px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFlesch 39

    Color Palette

    7 unique colors
    7.57:1 AAA Dark
    #545454
    Other· 35.8%
    #ffffff
    Background· 18.2%
    #891d1d
    Primary· 11.6%
    #4c3637
    Secondary· 3.1%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    Social Media

    1
    ShareThisFree

    Social widgets and sharing tools

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    21 Resources

    16
    Scripts
    5
    Styles
    7
    Async
    0
    Defer

    Top Script Sources

    umasspress.com(7)googletagmanager.com(2)youtube.com(2)platform-api.sharethis.com(2)buttons-config.sharethis.com(1)

    Website Identity

    University of Massachusetts Press

    University of Massachusetts Press

    Organization

            Welcome to the online home of University of Massachusetts Press. We publish scholarship, literature, and books for general readers that reflect the quality and diversity of intellectual life on our campuses, in our region, and around the world. Housed on the Amherst campus, UMass Press is pr

    umpmarketing@umpress.umass.edu
    www.umasspress.com/
    6 years old
    Location detected: 🇨🇦 Canadavia ip
    NameCheap, Inc.en-US

    Sponsored

    Last analyzed: 20 May 2026 at 20:33

    Historical Analysis & Change Tracking