umarexusa.com

https://umarexusa.com· First analyzed 01 Jun 2026· Updated 01 Jun 2026

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umarexusa.com

Mobile

Sponsored

Hosting Provider

Microsoft Azure

azure.microsoft.com

IP Address

20.96.7.4

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Boydton, United States

ASN

AS8075

Organization

Microsoft Azure Cloud (eastus2)

Nameservers

ns40.domaincontrol.com.ns39.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.4 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

13.5 MB

205 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

nopCommerce

Infrastructure

Hosting

Microsoft Azure

Progressive Web App

Web Manifest

Technology Stack

16 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Libraries

CSS Frameworks

Email Marketing

Klaviyo Brevo (Sendinblue)

Frameworks

UI Components

Fonts

Tag Managers

Advertising

Reviews

SEO Analysis

D53/100

Meta Tags7/15

Content12/12

Headings3/8

Technical15/25

E-E-A-T0/7

Images2/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile1/4

Indexability3/3

umarexusa.comumarexusa.com

Umarex USA

Umarex USA is one of the leading manufacturers and suppliers of airguns, pistols, rifles, and more. With almost 50 years of experience producing the finest a...

Description truncated.

Title Length10 chars

Recommended: 50-60 chars (~64px / 580px)

Description Length265 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

13 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

830 URLs

robots.txt

68 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100

Poor

4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:5%

Words:1,229

Token eff.:Optimal

Sections/1K:13

Structured Data

No Schema

Citation Readiness

Opening Summary40w

Descriptive Headingsavg 7.6w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

62/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

17/100

1.39 g

CO₂e / view

13.5 MB

Page Weight

Cleaner Than

New Visitor

1.59 g

Returning (cached)

796 mg

Annual (10K/mo)

167.1 kg

Emission Segments

Data Center

68 mg

Network

409 mg

Device

915 mg

Resource Breakdown

JavaScript

1.2 MB

Images

11.7 MB

CSS

530.3 KB

Fonts

1.4 KB

HTML

91.9 KB

Other

28.2 KB

Green Hosting Verified

Microsoft Azure

Provider Match

9 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

44d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

17.04.2026

Valid Until

16.07.2026

Subject Alternative Names (18)

axeonoptics.comeliteforceairsoft.comexudelight.complayrekt.comportal.umarexusa.comprepared2protect.comshopsci.umarexusa.comsport.t4eguns.com+10 more

SHA-256 Fingerprint

73:E6:E3:EA:C2:A4:14:7D:2A:02:17:66:2B:78:42:C0:FF:77:A7:09...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-type

text/html; charset=utf-8

date

Mon, 01 Jun 2026 12:46:57 GMT

set-cookie

.Nop.Customer

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt1.aspmx.l.google.com

aspmx2.googlemail.com

aspmx.l.google.com

alt2.aspmx.l.google.com

+1 more

Domain Information

umarexusa.com

Domain Age

20y 4m

Created

11.01.2006

Expires

11.01.2028

Last Updated

12.01.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

57/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Fjalla One + Lato

WCAG Partial

53/100

Readability

/30

18/30

15px · LH 1.67

Hierarchy

/20

7/20

WCAG

/25

17/25

4.37:1 min contrast

Performance

/25

11/25

2 fonts · 4 req

Heading Font

Fjalla One

Sans

Body Font

Lato

Sans15px

Contrast Ratio

4.37:1

9 issues

Reading Comfort

~33 CPL

Narrow lines

30px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 4.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

GGoogle FontsFlesch 52

Color Palette

13 unique colors

Light

#ffffff

Background· 25.7%

#4a3e33

Primary· 8.6%

#65634f

Secondary· 7.8%

#271e19

Secondary· 6.6%

#b0b39b

Secondary· 6.5%

#88906e

Secondary· 6.5%

#a69a8c

Secondary· 6.1%

#070506

Secondary· 6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

Brevo (Sendinblue)SMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)connect.facebook.net(3)gstatic.com(2)googletagmanager.com(2)scripts.clarity.ms(1)

Website Identity

umarexusa.com

20 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Google Workspaceen

Social Profiles

Facebook X (Twitter)Instagram YouTube

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Last analyzed: 01 Jun 2026 at 12:47

Historical Analysis & Change Tracking