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ulta.com

https://ulta.com· First analyzed 14 Feb 2026· Updated 14 Feb 2026
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ulta.com
Desktop screenshot of ulta.com
Mobile screenshot of ulta.com
Mobile

Sponsored

Hosting Provider

IP Address

2.23.244.139

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16625

Server

Nginx

CDN

Akamai

WAF

Akamai

Nameservers

a1-188.akam.net.a10-65.akam.net.a26-67.akam.net.a11-66.akam.net.+2 more

Performance

Page Speed

3.7 MB
278 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Strapi
Infrastructure
Hosting
Akamai Technologies
CDN
Akamai

Progressive Web App

PWA ReadyWeb ManifestService WorkerTheme Color

Detected API Sources

https://conversation.ultainc.c...

Technology Stack

3 Technologies Detected

CSS Frameworks

1

Web Servers

1

Customer Support

1

SEO Analysis

C64/100
8
3
1
U
ulta.comulta.com

Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Prod...

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

Title truncated.
Title Length71 chars

Recommended: 50-60 chars

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

  • Many images missing alt text (43/47)

Crawlability

Sitemap
robots.txt

22 rules

Sitemap reference found

Sponsored

Sponsored

D

Security Score

46%Poor
Interactive

HTTPS

WAF

62d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.04.2025

Valid Until

17.04.2026

OCSP Stapling

Enabled

Subject Alternative Names (9)

www.ulta.comapi.ulta.combeautyservices.ulta.comconversation.ultainc.comimages.ulta.compop.ultabeauty.comservices.ulta.comubmedia.ulta.com+1 more

SHA-256 Fingerprint

75:8E:34:F1:C0:63:19:77:AC:BF:C1:46:0A:F9:6D:AA:47:9E:A1:7E...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
Brotli(br)
content-type
text/html
date
Sat, 14 Feb 2026 23:49:06 GMT
link
<https://www.ulta.com/ux/assets/assets/2853067c.woff2>;rel="...
server
nginx
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-001e8203.gslb.pphosted.com
mxa-001e8203.gslb.pphosted.com

Domain Information

ulta.com

Domain Age
27y 11m

Created

27.02.1998

Expires

26.02.2030

Last Updated

27.01.2026

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Typography & Readability

Circular

60/100
Readability
/30
12/40

12px · LH 1.33

Hierarchy
/20
25/25

2.67x ratio

WCAG
/25
15/15

Contrast: undefined

Performance
/25
13/20

1 font

Heading Font

Circular

Sans32px

Body Font

Circular

Sans12px

Contrast Ratio

--

Reading Comfort

~38 CPL

Needs attention
32px
h1
24px
h2
24px
h3
12px
p

❌ Critical: 12px body text is too small. Increase to at least 14px.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

✅ Good performance: Using 1 font families keeps load times fast.

✅ Consistent design: Single font family with weight variations is a modern best practice.

✅ Smart font loading: Using font-display: swap prevents invisible text during load.

✅ Protected text on images: Using gradient for readability.

Business & Marketing Stack

11 Tools Detected

Enterprise

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Affiliate & Partnerships

1

Affiliate networks and partner tracking

4

Categories

11

Total Tools

4

Enterprise

5

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

local(12)tags.tiqcdn.com(2)static.narrativ.com(1)mi.ulta.com(1)d.impactradius-event.com(1)

Website Identity

ulta.com

27 years old
Network Solutions, LLC

Sponsored

Last analyzed: 14 Feb 2026 at 23:49

Historical Analysis & Change Tracking