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ukpetfood.org

https://ukpetfood.org· First analyzed 19 May 2026· Updated 19 May 2026
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ukpetfood.org
Desktop screenshot of ukpetfood.org
Mobile screenshot of ukpetfood.org
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.21.23.33

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

rocky.ns.cloudflare.com.lola.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
637 ms10%
Speed Index
828 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
47 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.6.0

Other

1
Modernizr

Fonts

1
Google Fonts

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

C61/100
15
10
1
Meta Tags9/15
Content10/12
Headings7/8
Technical12/25
E-E-A-T3/7
Images4/7
Links2/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
U
ukpetfood.orgukpetfood.org

UK Pet Food | Pet Food Industry Association | Formerly PFMA | UK P...

UK Pet Food (previously known as the PFMA) works to advance pet health and well-being with quality nutrition from a sustainable, progressive pet food industry.

Title truncated.
Title Length74 chars

Recommended: 50-60 chars (~449px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (74 chars, ~449px). Will be truncated in search results.

11 issues found

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Crawlability

Sitemap

Type: standard

411 URLs

robots.txt

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F37/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:6%
Words:1,613
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary115w
Descriptive Headingsavg 13.6w
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
11
Passed
4
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
14/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
35/100
D
229 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
262 mg
vs
Returning (cached)
131 mg
Annual (10K/mo)
27.5 kg
Emission Segments
Data Center
11 mg
Network
67 mg
Device
150 mg
Resource Breakdown
JavaScript
64.1 KB
Images
1.2 MB
CSS
916.7 KB
Fonts
2.3 KB
HTML
8.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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C

Security Score

66%Fair
Interactive

HTTPS

WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.04.2026

Valid Until

20.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.ukpetfood.org

SHA-256 Fingerprint

ED:4A:74:C1:18:C2:EF:54:CA:D5:4F:C7:E0:B7:4A:41:AD:7D:7B:F0...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fe4fd512e55ba99-MXP
content-encoding
zstd
content-language
en-US
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (4)

ukpetfood-org.mx3-uk.mailanyone.net
ukpetfood-org.mail.protection.outlook.com
ukpetfood-org.mx1-uk.mailanyone.net
ukpetfood-org.mx2-uk.mailanyone.net

Domain Information

ukpetfood.org

Domain Age
4y 1m

Created

19.04.2022

Expires

19.04.2028

Last Updated

25.04.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly28 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

avenir

WCAG AAA
75/100
Readability
/30
22/30

18px · LH 1.39

Hierarchy
/20
16/20

2x ratio

WCAG
/25
24/25

7.88:1 min contrast

Performance
/25
13/25

1 font · 4 req

Heading Font

avenir

Sans36px

Body Font

avenir

Sans18px

Contrast Ratio

7.88:1

WCAG AAA (≥7:1)

Reading Comfort

~38 CPL

Narrow lines
36px
h1
32px
h2
28px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.39). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.9:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 42

Color Palette

6 unique colors
Light
#ffffff
Background· 48.8%
#febc10
Primary· 41.199999999999996%
#394071
Secondary· 4%
#f2ebd3
Accent· 3.2%
#d4b052
Accent· 1.6%
#e9c563
Accent· 1.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

17 Resources

10
Scripts
7
Styles
2
Async
0
Defer

Top Script Sources

local(7)consent.cookiebot.com(2)consentcdn.cookiebot.com(1)

Website Identity

ukpetfood.org

4 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365

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Last analyzed: 19 May 2026 at 17:58

Historical Analysis & Change Tracking

ukpetfood.org Technology Stack - Built With jQuery, Modernizr, Bootstrap, Tailwind CSS, Google Fonts | StackOptic | StackOptic