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twl.com.au

https://twl.com.au· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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twl.com.au
Desktop screenshot of twl.com.au
Mobile screenshot of twl.com.au
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.32

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns10.domaincontrol.com.pdns09.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
653 ms10%
Speed Index
849 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
18.2 MB
536 requests

Image Optimization

Lazy LoadResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
[upnova] [Main-Theme] - TWLCustom
Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellFacebook ChannelInstagram Shopping+2 more

Technology Stack

24 Technologies Detected

SEO Analysis

C68/100
22
4
2
Meta Tags10/15
Content3/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
T
twl.com.autwl.com.au

TWL - Train Without Limits | Men's & Women's Active Wear, Gear & Shoes

TWL is Australia’s Home of Training | Hyrox, CrossFit, Lifting, Conditioning & Running. Shop premium active wear, shoes and training gear built to help y...

Description truncated.
Title Length70 chars

Recommended: 50-60 chars (~436px / 580px)

Description Length204 chars

Recommended: 120-160 chars

Issues (2)

  • Very thin content (14 words). Search engines need substantial content for ranking.
  • Most images missing alt text (158/166) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

161 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100
Poor
4 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F36/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
2/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:4,244
Token eff.:Poor Structure

Structured Data

Microdata
Organization×1.1microdata

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
13
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
1.89 g
CO₂e / view
18.2 MB
Page Weight
5%
Cleaner Than
New Visitor
2.15 g
vs
Returning (cached)
1.08 g
Annual (10K/mo)
226.3 kg
Emission Segments
Data Center
92 mg
Network
554 mg
Device
1.24 g
Resource Breakdown
JavaScript
1.7 MB
Images
3.4 MB
CSS
328.5 KB
Fonts
38.8 KB
HTML
188.4 KB
Other
12.5 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

45%Poor
Critical / Transactional

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.05.2026

Valid Until

06.08.2026

Subject Alternative Names (1)

twl.com.au

SHA-256 Fingerprint

0B:26:72:D5:E6:9C:5D:DA:91:69:7E:60:3D:8A:25:58:ED:6F:C0:FB...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a0590922faa4ed9c-MXP
content-encoding
Brotli(br)
content-language
en-AU
content-length
192580
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx.l.google.com
alt4.aspmx.l.google.com
alt2.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

twl.com.au

Last Updated

20.02.2026

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly16 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

DM Sans

WCAG Partial
60/100
Readability
/30
15/30

12px · LH 1.50

Hierarchy
/20
11/20

1.17x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

DM Sans

Sans14px

Body Font

DM Sans

Sans12px

Contrast Ratio

1:1

7 issues

Reading Comfort

~40 CPL

Narrow lines
14px
h1
50px
h2
16px
h3
14px
h4
12px
p
Golden Ratio
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Easy to read: Flesch score 70/100 — accessible to general audiences.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 70

Color Palette

8 unique colors
7.95:1 AAA Dark
#2b2c2a
Text· 32.9%
#c5c2c5
Other· 6.3%
#050504
Primary· 12.4%
#493b4e
Secondary· 11%
#191612
Secondary· 6%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

5

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
0
Defer

Top Script Sources

cdn.shopify.com(3)sdk.formtoro.com(3)connect.facebook.net(2)a.mailmunch.co(1)connect.nosto.com(1)

Website Identity

twl.com.au

Location detected: 🇦🇺 Australiavia tld
GoDaddy.com LLC trading as GoDaddy.com📧 Google Workspaceen

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Last analyzed: 02 Jun 2026 at 19:59

Historical Analysis & Change Tracking