tsum.ru

https://tsum.ru· First analyzed 02 May 2026· Updated 02 May 2026

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tsum.ru

Mobile

Sponsored

Hosting Provider

OAO Torgovyj dom CUM

IP Address

178.248.236.87

Site Location

🇷🇺 Russiavia phone

Server Location

🇷🇺 Moscow, Russia

ASN

AS51115

Organization

OAO Torgovyj dom CUM

Server

QRATOR

Nameservers

ns.tsum.ru.ns3-l2.nic.ru.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.9 s10%

Speed Index

2.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5.2 MB

250 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

OAO Torgovyj dom CUM

Technology Stack

5 Technologies Detected

Analytics

CSS Frameworks

Tag Managers

Security

SEO Analysis

B74/100

Meta Tags9/15

Content10/12

Headings8/8

Technical20/25

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

tsum.rutsum.ru

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Title truncated.

Title Length90 chars

Recommended: 50-60 chars (~553px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (1)

• Title is too long (90 chars, ~553px). Will be truncated in search results.

5 issues found

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Crawlability

Sitemap

Type: index

21 URLs

21 sub-sitemaps

robots.txt

103 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100

Needs Work

8 10 1

Sponsored

AI & LLM Readiness

D55/100

Bot Access

22/25

Machine Read.

15/25

Schema Data

3/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,202

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary139w

Descriptive Headingsavg 3.2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

0/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

25/100

664 mg

CO₂e / view

5.2 MB

Page Weight

15%

Cleaner Than

New Visitor

759 mg

Returning (cached)

379 mg

Annual (10K/mo)

79.7 kg

Emission Segments

Data Center

148 mg

Network

159 mg

Device

356 mg

Resource Breakdown

JavaScript

1.1 MB

Images

3.9 MB

CSS

103.5 KB

HTML

133.5 KB

Green Hosting Not Verified

OAO Torgovyj dom CUM

9 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

No WAF

286d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

12.01.2026

Valid Until

13.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (5)

*.tsum.ruautodiscover.tsum.rumail.tsum.ruowa.tsum.rutsum.ru

SHA-256 Fingerprint

A8:83:6E:8B:A8:65:C7:4E:CD:0F:5A:C7:30:AA:E4:96:99:ED:FE:DE...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-cache)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-security-policy

frame-ancestors 'self' https://*.tsum.ru https://*.tsum.com;...

content-type

text/html; charset=utf-8

date

Sat, 02 May 2026 17:10:17 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

emta.mhpost.ru

Domain Information

tsum.ru

Domain Age

26y 7m

Created

04.10.1999

Expires

31.10.2026

Registrar

RU-CENTER-RU

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

59/100

Mobile Friendly37 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lenta + Geometria

WCAG Partial

59/100

Readability

/30

18/30

15px · LH 1.50

Hierarchy

/20

13/20

1.67x ratio · ✓ H1→H6

WCAG

/25

16/25

3.41:1 min contrast

Performance

/25

12/25

3 fonts · 15 req

Heading Font

Lenta

Sans25px

Body Font

Geometria

Sans15px

Contrast Ratio

3.41:1

4 issues

Reading Comfort

~48 CPL

Optimal (45–75)

25px

17px

25px

17px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 11/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 3.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

Buy on MyFontsFlesch 11

Color Palette

10 unique colors

4.9:1 AA Light

#ffffff

Background· 42.2%

#74706f

Other· 11.5%

#2d5e9f

Primary· 15.9%

#eeebe9

Secondary· 8.5%

#d6d1cc

Secondary· 6.7%

#b0a69f

Secondary· 5.8%

#4371ad

Secondary· 4.9%

#285088

Accent· 1.9%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(5)google-analytics.com(3)googletagmanager.com(2)ad.adriver.ru(1)tags.soloway.ru(1)

Website Identity

Интернет-магазин ЦУМ

hotline@tsum.ru

+7 495 933 73 00

www.tsum.ru/

26 years old

Location detected: 🇷🇺 Russiavia phone

RU-CENTER-RUru

Social Profiles

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Last analyzed: 02 May 2026 at 17:10

Historical Analysis & Change Tracking