tsum.com

https://tsum.com· First analyzed 10 May 2026· Updated 10 May 2026

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tsum.com

Mobile

Sponsored

Hosting Provider

OAO Torgovyj dom CUM

IP Address

178.248.236.87

Site Location

🇷🇺 Russiavia phone

Server Location

🇷🇺 Moscow, Russia

ASN

AS51115

Organization

OAO Torgovyj dom CUM

Server

QRATOR

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ace.ns.cloudflare.com.stevie.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

627 ms10%

Speed Index

815 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.6 MB

149 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

OAO Torgovyj dom CUM

CDN

Cloudflare

Technology Stack

4 Technologies Detected

Analytics

Tag Managers

Security

SEO Analysis

D59/100

Meta Tags4/15

Content10/12

Headings8/8

Technical19/25

E-E-A-T0/7

Images3/7

Links4/5

URL5/5

Social2/5

Freshness0/4

Mobile4/4

Indexability0/3

tsum.comtsum.com

Tsum

No description available for this page.

Title Length4 chars

Recommended: 50-60 chars (~27px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

• Missing meta description — important for click-through rates in SERPs
• Most images missing alt text (14/20) — critical for accessibility and SEO
• Page is set to noindex — will not appear in search results

9 issues found

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Crawlability

Sitemap

Type: index

21 URLs

21 sub-sitemaps

robots.txt

103 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100

Needs Work

7 9 1

Sponsored

AI & LLM Readiness

D53/100

Bot Access

22/25

Machine Read.

19/25

Schema Data

3/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

header/footer

Text ratio:5%

Words:1,201

Token eff.:Optimal

Sections/1K:15.8

Depth:1/5

Structured Data

1 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary39w

Descriptive Headingsavg 2.4w

Canonical URL

Open Graph1/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

26/100

840 mg

CO₂e / view

6.6 MB

Page Weight

Cleaner Than

New Visitor

960 mg

Returning (cached)

480 mg

Annual (10K/mo)

100.8 kg

Emission Segments

Data Center

188 mg

Network

202 mg

Device

451 mg

Resource Breakdown

JavaScript

1.4 MB

Images

5.1 MB

CSS

106.1 KB

HTML

31.2 KB

Green Hosting Not Verified

OAO Torgovyj dom CUM

9 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

No WAF

278d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

12.01.2026

Valid Until

13.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (5)

*.tsum.ruautodiscover.tsum.rumail.tsum.ruowa.tsum.rutsum.ru

SHA-256 Fingerprint

A8:83:6E:8B:A8:65:C7:4E:CD:0F:5A:C7:30:AA:E4:96:99:ED:FE:DE...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-cache)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-security-policy

frame-ancestors 'self' https://*.tsum.ru https://*.tsum.com;...

content-type

text/html; charset=utf-8

date

Sun, 10 May 2026 18:27:51 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (2)

mx1.tsum.com

mx2.tsum.com

Domain Information

tsum.com

Domain Age

24y 1m

Created

13.04.2002

Expires

13.04.2029

Last Updated

16.03.2026

Registrar

Registrar of Domain Names REG.RU LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly37 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lenta + Geometria

WCAG AAA

81/100

Readability

/30

22/30

14px · LH 1.50

Hierarchy

/20

19/20

2.29x ratio · ✓ H1→H6

WCAG

/25

24/25

17.22:1 min contrast

Performance

/25

16/25

2 fonts · 17 req

Heading Font

Lenta

Sans32px

Body Font

Geometria

Sans14px

Contrast Ratio

17.22:1

WCAG AAA (≥7:1)

Reading Comfort

~52 CPL

Optimal (45–75)

32px

24px

18px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 17.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

Buy on MyFontsFlesch 43

Color Palette

11 unique colors

17.22:1 AAA Light

#ffffff

Background· 21.7%

#1b1b1b

Text· 15.9%

#2d5d9e

Primary· 17.7%

#e9e4e0

Secondary· 15%

#d0c0b2

Secondary· 6.2%

#3d4b63

Secondary· 3%

#244066

Secondary· 0.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

artfut.com(3)google-analytics.com(2)googletagmanager.com(2)api.mindbox.ru(2)local(2)

Website Identity

Интернет-магазин ЦУМ

hotline@tsum.ru

+7 800 500 80 00

www.tsum.ru/

24 years old

Location detected: 🇷🇺 Russiavia phone

Registrar of Domain Names REG.RU LLCen

Social Profiles

X (Twitter)YouTube

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Last analyzed: 10 May 2026 at 18:28

Historical Analysis & Change Tracking