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truepotential.co.uk

https://truepotential.co.uk· First analyzed 23 Mar 2026· Updated 23 Mar 2026
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truepotential.co.uk
Desktop screenshot of truepotential.co.uk
Mobile screenshot of truepotential.co.uk
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.90.123.209

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

Server

Apache

Nameservers

ns20.domaincontrol.com.ns19.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
600 ms10%
Speed Index
780 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
35 requests

Image Optimization

WebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.8.2
Infrastructure
Hosting
Microsoft Azure

Technology Stack

13 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrapv1.0
Tailwind CSS

Libraries

1
jQueryv3.1.0

Other

1
Anime.js

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Reviews

1
Trustpilot

Web Servers

1
Apachev2.4.6

Languages

1
PHPv8.3.8

Plugins

1
Yoast SEO

SEO Analysis

B79/100
22
4
2
Meta Tags14/15
Content11/12
Headings3/8
Technical24/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
T
truepotential.co.uktruepotential.co.uk

Expert Financial Advice & Wealth Management | True Potential

Our mission is to help you achieve your financial goals and reach your True Potential. Capital at risk.

Title Length60 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length103 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (9/11) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
7 9 1

Sponsored

AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
4/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:6%
Words:938
Token eff.:Optimal
Sections/1K:8.5
Depth:2/5

Structured Data

3 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary42w
Descriptive Headingsavg 3.9w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
11
Passed
3
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
61/100
C
196 mg
CO₂e / view
1.9 MB
Page Weight
50%
Cleaner Than
New Visitor
224 mg
vs
Returning (cached)
112 mg
Annual (10K/mo)
23.5 kg
Emission Segments
Data Center
10 mg
Network
58 mg
Device
129 mg
Resource Breakdown
JavaScript
785.5 KB
Images
786.1 KB
CSS
156.0 KB
HTML
92.0 KB
Other
117.2 KB
Green Hosting Verified
Microsoft Azure
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

53d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GoDaddy.com, Inc.

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

14.04.2025

Valid Until

16.05.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.truepotential.co.uktruepotential.co.uk

SHA-256 Fingerprint

7C:0F:24:5B:DC:40:6E:DC:FA:6B:6A:B8:25:C4:9A:92:A5:F8:22:27...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

connection
keep-alive
content-encoding
📦 Gzip(gzip)
content-length
21861
content-type
text/html; charset=UTF-8
date
Mon, 23 Mar 2026 14:12:07 GMT
link
<http://www.truepotential.co.uk/wp-json/>; rel="https://api....
Good Warning Issue

Email Infrastructure

Mimecast

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

eu-smtp-inbound-1.mimecast.com
eu-smtp-inbound-2.mimecast.com

Domain Information

truepotential.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
initial-scale=1.0, width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Avenir Next LT W05 Demi + Avenir Next LT W05 Regular

WCAG Partial
54/100
Readability
/30
16/30

14px · LH 2.00

Hierarchy
/20
10/20

1.43x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
12/25

3 fonts

Heading Font

Avenir Next LT W05 Demi

Sans20px

Body Font

Avenir Next LT W05 Regular

Sans14px

Contrast Ratio

1:1

21 issues

Reading Comfort

~40 CPL

Narrow lines
20px
h1
70px
h2
34px
h3
22px
h4
14px
p
Perfect Fifth
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Wide line spacing (2.00). 1.4–1.6 is optimal for body text.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 52

Color Palette

11 unique colors
4.14:1 AA Large Dark
#676260
Other· 10%
#dad5d6
Other· 5.9%
#36264d
Primary· 31.700000000000003%
#918867
Secondary· 8.1%
#130e14
Secondary· 7.3%
#4c3d4b
Secondary· 6.4%
#62a0a0
Secondary· 2.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

13 Resources

10
Scripts
3
Styles
4
Async
0
Defer

Top Script Sources

googletagmanager.com(4)local(4)google-analytics.com(1)widget.trustpilot.com(1)

Website Identity

Expert Financial Advice & Wealth Management | True Potential

0191 500 9164
📧 Mimecasten

Sponsored

Last analyzed: 23 Mar 2026 at 14:12

AI-Powered Analysis

Technical Deep Dive

Technology Analysis for truepotential.co.uk

StackOptic has analyzed this website's technology stack. View the detailed breakdown in the sections above.

Analysis by StackOptic AIMar 23, 2026

AI-Powered Insights

Historical Analysis & Change Tracking