trueandco.com

https://trueandco.com· First analyzed 15 May 2026· Updated 15 May 2026

Export

trueandco.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.markmonitor.com.ns4.markmonitor.com.ns5.markmonitor.com.ns6.markmonitor.com.+3 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint

559 ms10%

Speed Index

727 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.3 MB

268 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Spring 26

Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram Shopping

Technology Stack

12 Technologies Detected

Analytics

Other

Other

CSS Frameworks

Fonts

Tag Managers

Email Marketing

CDN

Customer Support

Security

SEO Analysis

B73/100

Meta Tags12/15

Content8/12

Headings5/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

trueandco.comtrueandco.com

True & Co | Women's Bras, Underwear, and More

At True & Co, we design bras that support you exactly how you want to be supported. Soft, comfy, and made to live in, our cult-fave, "life-changing" bras are...

Description truncated.

Title Length45 chars

Recommended: 50-60 chars (~281px / 580px)

Description Length288 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (48/87) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D56/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

7/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:676

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary104w

Descriptive Headingsavg 4.4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

13/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

57/100

238 mg

CO₂e / view

2.3 MB

Page Weight

50%

Cleaner Than

New Visitor

272 mg

Returning (cached)

136 mg

Annual (10K/mo)

28.6 kg

Emission Segments

Data Center

12 mg

Network

70 mg

Device

157 mg

Resource Breakdown

JavaScript

1.2 MB

Images

783.1 KB

CSS

260.6 KB

HTML

33.3 KB

Other

32.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (1)

trueandco.com

SHA-256 Fingerprint

2C:3C:AF:39:9F:4B:AC:D3:D6:12:3A:21:43:05:3A:5F:98:7E:04:27...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fbeb238ed27a649-CDG

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

33757

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mxa-00778a01.gslb.pphosted.com

mxb-00778a01.gslb.pphosted.com

Domain Information

trueandco.com

Domain Age

14y 5m

Created

05.12.2011

Expires

05.12.2026

Last Updated

03.11.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato

WCAG Partial

75/100

Readability

/30

24/30

15px · LH 1.60

Hierarchy

/20

17/20

2.95x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

18/25

1 font · 5 req

Heading Font

Lato

Sans44px

Body Font

Lato

Sans15px

Contrast Ratio

1:1

13 issues

Reading Comfort

~37 CPL

Narrow lines

44px

55px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 65

Color Palette

6 unique colors

5.66:1 AA Dark

#686461

Other· 42.5%

#fbfbfb

Primary· 16.5%

#4b3933

Secondary· 9%

#e9e3e0

Secondary· 8.8%

#b7927f

Secondary· 5.2%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

Reddit PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

trueandco.com(6)static-tracking.klaviyo.com(3)s.pinimg.com(2)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

True & Co

Organization

14 years old

Location detected: 🇨🇦 Canadavia ip

MarkMonitor Inc.en

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 15 May 2026 at 02:26

Historical Analysis & Change Tracking

trueandco.com

True & Co | Women's Bras, Underwear, and More

Accessibility

Carbon Footprint

Mobile Compatibility

Color Palette

True &amp; Co

True & Co