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tru.earth

https://tru.earth· First analyzed 14 May 2026· Updated 14 May 2026
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tru.earth
Desktop screenshot of tru.earth
Mobile screenshot of tru.earth
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1282.awsdns-32.org.ns-1886.awsdns-43.co.uk.ns-549.awsdns-04.net.ns-100.awsdns-12.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
368 requests

Image Optimization

Lazy LoadWebPResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
*Mazz Build* US 4th Edition [March 10 - Active]Custom
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingPinterestTikTok

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

16 Technologies Detected

Advertising

5
Google AdsLinkedIn AdsPinterest TagSnapchat PixelMicrosoft Advertising

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

2
Tailwind CSS
Ant Design

Analytics

2
Google Analytics 4
Facebook Pixel

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C68/100
23
2
3
Meta Tags8/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
T
tru.earthtru.earth

Tru Earth Laundry Strips - Eco-friendly Laundry Detergent Sheets –...

Tru Earth Laundry Detergent Strips are the new way to do laundry. Eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - Tru Earth is the s...

Title truncated. Description truncated.
Title Length80 chars

Recommended: 50-60 chars (~489px / 580px)

Description Length185 chars

Recommended: 120-160 chars

Issues (3)

  • • Title is too long (80 chars, ~489px). Will be truncated in search results.
  • • Very thin content (13 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (76/102) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100
Needs Work
6 13

Sponsored

AI & LLM Readiness

D43/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,274
Token eff.:Poor Structure

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
52/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
C
187 mg
CO₂e / view
1.8 MB
Page Weight
50%
Cleaner Than
New Visitor
213 mg
vs
Returning (cached)
107 mg
Annual (10K/mo)
22.4 kg
Emission Segments
Data Center
9 mg
Network
55 mg
Device
123 mg
Resource Breakdown
JavaScript
1.2 MB
Images
346.9 KB
CSS
113.4 KB
Fonts
60.5 KB
HTML
85.2 KB
Other
4.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (1)

tru.earth

SHA-256 Fingerprint

C5:95:EB:BD:84:AF:89:78:49:FA:82:A0:26:06:50:7C:67:45:5F:4B...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fb9bfbc495d5243-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
86930
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

tru-earth.mail.protection.outlook.com

Domain Information

tru.earth

Domain Age
7y 6m

Created

08.11.2018

Expires

08.11.2026

Last Updated

14.11.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly38 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

mundial-tk

WCAG Partial
68/100
Readability
/30
19/30

17px · LH 1.29

Hierarchy
/20
16/20

4.12x ratio

WCAG
/25
17/25

2.29:1 min contrast

Performance
/25
16/25

1 font · 15 req

Heading Font

mundial-tk

Sans70px

Body Font

mundial-tk

Sans17px

Contrast Ratio

2.29:1

3 issues

Reading Comfort

~40 CPL

Narrow lines
70px
h1
48px
h2
24px
h3
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 2.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.1x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 60

Color Palette

14 unique colors
2.68:1 Fail Dark
#5f6161
Other· 8.2%
#1e1e19
Text· 6.7%
#393229
Primary· 17.6%
#4d473e
Secondary· 12.2%
#f1ece7
Secondary· 8.8%
#f3be33
Accent· 5.9%
#b09571
Secondary· 5.8%
#ddc9af
Secondary· 5.6%

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

3

Categories

3

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
3
Defer

Top Script Sources

tru.earth(5)cdn.shopify.com(3)local(2)sdk.postscript.io(1)shopify-widget.route.com(1)

Website Identity

Tru Earth US

Tru Earth US

Organization
7 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

Sponsored

Last analyzed: 14 May 2026 at 12:02

Historical Analysis & Change Tracking