triplelift.com

https://triplelift.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026

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triplelift.com

Mobile

Sponsored

Hosting Provider

Pantheon

pantheon.io

IP Address

23.185.0.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

ns-1350.awsdns-40.org.ns-1738.awsdns-25.co.uk.ns-923.awsdns-51.net.ns-13.awsdns-01.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

591 ms10%

Speed Index

768 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.6 MB

65 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

TripleliftCustom

by Compiled Rogue

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Plugins

Miniorange Saml 20 Single Sign On Page Links To

Libraries

Other

CSS Frameworks

Analytics

Tag Managers

Marketing

Web Servers

SEO Analysis

B74/100

Meta Tags4/15

Content11/12

Headings7/8

Technical24/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

triplelift.comtriplelift.com

TripleLift - The Creative SSP

No description available for this page.

Title Length29 chars

Recommended: 50-60 chars (~171px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

• Missing meta description — important for click-through rates in SERPs
• Most images missing alt text (119/147) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

13 URLs

13 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100

Needs Work

6 11

Sponsored

AI & LLM Readiness

D56/100

Bot Access

20/25

Machine Read.

12/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:6%

Words:2,313

Token eff.:Optimal

Sections/1K:4.8

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary11w

Descriptive Headingsavg 5w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

15/100

453 mg

CO₂e / view

3.6 MB

Page Weight

15%

Cleaner Than

New Visitor

518 mg

Returning (cached)

259 mg

Annual (10K/mo)

54.3 kg

Emission Segments

Data Center

101 mg

Network

109 mg

Device

243 mg

Resource Breakdown

JavaScript

245.7 KB

Images

1.2 MB

CSS

2.1 MB

HTML

41.0 KB

Green Hosting Not Verified

Pantheon

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

86%Very Good

Interactive

HTTPS

No WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.03.2026

Valid Until

23.06.2026

Subject Alternative Names (2)

triplelift.comwww.triplelift.com

SHA-256 Fingerprint

79:7B:18:D6:53:46:AF:61:B5:A0:67:59:B7:FC:96:35:34:4A:12:A4...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

57061

cache-control

🔵 1 Week(public, max-age=604800)

content-encoding

📦 Gzip(gzip)

content-length

41698

content-security-policy

upgrade-insecure-requests

Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (7)

aspmx4.googlemail.com

aspmx2.googlemail.com

aspmx.l.google.com

aspmx3.googlemail.com

+3 more

Domain Information

triplelift.com

Domain Age

14y 2m

Created

20.02.2012

Expires

20.02.2027

Last Updated

16.01.2026

Registrar

Amazon Registrar, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Avenir LT Std

WCAG Partial

73/100

Readability

/30

24/30

16px · LH 1.40

Hierarchy

/20

15/20

3.75x ratio

WCAG

/25

14/25

1:1 min contrast

Performance

/25

20/25

1 font · 3 req

Heading Font

Avenir LT Std

Sans60px

Body Font

Avenir LT Std

Sans16px

Contrast Ratio

1:1

12 issues

Reading Comfort

~34 CPL

Narrow lines

60px

44px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFonts

Color Palette

9 unique colors

8.14:1 AAA Light

#ffffff

Primary· 74.39999999999999%

#554e4c

Other· 2.9%

#66a3a8

Secondary· 5.5%

#c9e3ec

Secondary· 4.5%

#a38779

Secondary· 3.1%

#a6b8c1

Secondary· 3%

#131b1e

Secondary· 2.4%

#c7bcba

Secondary· 2.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

triplelift.com(5)app.usercentrics.eu(4)cdn.jsdelivr.net(2)js.hsforms.net(2)js-na1.hs-scripts.com(1)

Website Identity

TripleLift

Organization

The Creative SSP

triplelift.com/

14 years old

Location detected: 🇺🇸 United Statesvia ip

Amazon Registrar, Inc.📧 Google Workspaceen-US

Social Profiles

X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 28 Apr 2026 at 12:24

Historical Analysis & Change Tracking