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trailandkale.com

https://trailandkale.com· First analyzed 12 May 2026· Updated 12 May 2026
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trailandkale.com
Desktop screenshot of trailandkale.com
Mobile screenshot of trailandkale.com
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.131.7

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

OpenResty

CDN

Fastly

Nameservers

sevki.ns.cloudflare.com.wanda.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
617 ms10%
Speed Index
802 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
745 KB
250 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Ghost
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Advertising

2
Google AdsCriteo

CSS Frameworks

1
Tailwind CSS

Payments

1
Stripe

Web Servers

1
OpenResty

SEO Analysis

B75/100
24
4
1
Meta Tags8/15
Content11/12
Headings7/8
Technical20/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile3/4
Indexability3/3
T
trailandkale.comtrailandkale.com

Trail & Kale

An online magazine featuring quality reviews, stories, and guides about the best gear, healthy food, and life outdoors.

Title Length12 chars

Recommended: 50-60 chars (~67px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (46/91) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

8 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100
Poor
3 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D56/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
5/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,158
Token eff.:Optimal
Sections/1K:17.3
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1WebSite

Citation Readiness

Opening Summary86w
Descriptive Headingsavg 8.2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (6)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
12
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
79/100
A
75 mg
CO₂e / view
744.9 KB
Page Weight
80%
Cleaner Than
New Visitor
86 mg
vs
Returning (cached)
43 mg
Annual (10K/mo)
9.0 kg
Emission Segments
Data Center
4 mg
Network
22 mg
Device
49 mg
Resource Breakdown
JavaScript
550.7 KB
CSS
146.7 KB
HTML
21.9 KB
Other
25.6 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

14d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Certainly

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.04.2026

Valid Until

26.05.2026

Subject Alternative Names (1)

trailandkale.com

SHA-256 Fingerprint

C8:26:77:1D:3F:16:9A:96:D6:93:9F:A0:1E:3F:36:89:66:04:66:BA...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
age
9178
alt-svc
clear
cache-control
🟡 0s(public, max-age=0)
content-encoding
📦 Gzip(gzip)
content-length
22076
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com
alt2.aspmx.l.google.com
alt4.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

trailandkale.com

Domain Age
9y 11m

Created

02.06.2016

Expires

02.06.2027

Last Updated

12.02.2026

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Barlow Condensed + Geist

WCAG AAA
76/100
Readability
/30
22/30

16px · LH 1.70

Hierarchy
/20
14/20

5x ratio

WCAG
/25
24/25

13.56:1 min contrast

Performance
/25
16/25

3 fonts · 2 req

Heading Font

Barlow Condensed

Sans80px

Body Font

Geist

Sans16px

Contrast Ratio

13.56:1

WCAG AAA (≥7:1)

Reading Comfort

~39 CPL

Narrow lines
80px
h1
48px
h2
24px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 13.6:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 47

Color Palette

5 unique colors
2.16:1 Fail Dark
#7d777b
Other· 3.6%
#adb8bb
Secondary· 2.9%
#f5f5f7
Primary· 78.30000000000001%
#3a2e3b
Secondary· 3.3%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Social Media

1
Pinterest WidgetsFree

Social widgets and sharing tools

2

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad ManagerMedia.netAmazon Publisher ServicesMediavineSovrnPubMaticOpenXIndex ExchangePrebid.js

Sponsored

Scripts & Styles

22 Resources

20
Scripts
2
Styles
8
Async
5
Defer

Top Script Sources

local(3)scripts.mediavine.com(2)cdn.jsdelivr.net(2)cdn.opecloud.com(1)pghub.io(1)

Website Identity

Trail & Kale

An online magazine featuring quality reviews, stories, and guides about the best gear, healthy food, and life outdoors.

trailandkale.com/
9 years old
Location detected: 🇨🇦 Canadavia ip
Cloudflare, Inc.📧 Google Workspaceen

Social Profiles

Instagram

Sponsored

Last analyzed: 12 May 2026 at 11:48

Historical Analysis & Change Tracking