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trafficsafetymarketing.gov

https://trafficsafetymarketing.gov· First analyzed 09 May 2026· Updated 09 May 2026
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trafficsafetymarketing.gov
Desktop screenshot of trafficsafetymarketing.gov
Mobile screenshot of trafficsafetymarketing.gov
Mobile

Sponsored

Hosting Provider

U.S. Dept. of Transportation

IP Address

204.68.194.196

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Washington, United States

ASN

AS2576

Organization

U.S. Dept. of Transportation

Server

Nginx

CDN

Akamai

WAF

Akamai

Nameservers

a24-64.akam.net.a12-64.akam.net.a11-65.akam.net.a5-65.akam.net.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
752 ms10%
Speed Index
978 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
732 KB
45 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
U.S. Dept. of Transportation
CDN
Akamai

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

B70/100
20
6
1
Meta Tags12/15
Content12/12
Headings7/8
Technical17/21
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile4/4
Indexability3/3
T
trafficsafetymarketing.govtrafficsafetymarketing.gov

Traffic Safety Marketing | NHTSA

Communication resources and marketing material for states, partner organizations and highway safety professionals. Content developed by USDOT’s NHTSA.

Title Length32 chars

Recommended: 50-60 chars (~194px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (17/21) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Local SEO

Local Search Readiness

20/100
Needs Work
5 10 2

Sponsored

AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
1/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:11%
Words:724
Token eff.:Optimal
Sections/1K:4.1
Depth:2/5

Structured Data

Microdata
sameAs entity links

Citation Readiness

Opening Summary12w
Descriptive Headingsavg 6.3w
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
13
Passed
3
Critical
1
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
B
91 mg
CO₂e / view
732.3 KB
Page Weight
80%
Cleaner Than
New Visitor
104 mg
vs
Returning (cached)
52 mg
Annual (10K/mo)
10.9 kg
Emission Segments
Data Center
20 mg
Network
22 mg
Device
49 mg
Resource Breakdown
JavaScript
180.7 KB
Images
465.0 KB
CSS
73.5 KB
Fonts
2.8 KB
HTML
10.1 KB
Other
300 B
Green Hosting Not Verified
U.S. Dept. of Transportation
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

61%Fair
Interactive

HTTPS

WAF

160d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

01.04.2026

Valid Until

16.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

safercar.gov911.govapi.nhtsa.govartemis-api-stage.nhtsa.govartemis-api.nhtsa.govartemis-ewr-api-stage.nhtsa.govartemis-ewr-api.nhtsa.govartemis-internal-ewr-api-stage.nhtsa.gov+12 more

SHA-256 Fingerprint

91:9F:22:55:3B:1D:94:28:E4:83:12:F5:A4:0B:08:08:93:1E:F0:8C...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-origin
*
cache-control
🟡 3 Hours(max-age=10800, public)
content-encoding
📦 Gzip(gzip)
content-language
en
content-length
10036
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

55

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

trafficsafetymarketing.gov

Domain Age
20y 3m

Created

30.01.2006

Expires

30.01.2027

Last Updated

22.03.2026

Registrar

get.gov

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Roboto

WCAG Partial
66/100
Readability
/30
22/30

16px · LH 1.80

Hierarchy
/20
17/20

3.75x ratio

WCAG
/25
12/25

4.15:1 min contrast

Performance
/25
15/25

1 font · 3 req

Heading Font

Roboto

Sans60px

Body Font

Roboto

Sans16px

Contrast Ratio

4.15:1

1 issue

Reading Comfort

~39 CPL

Narrow lines
60px
h1
42px
h2
24px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

❌ Very complex text: Flesch score 9/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 4.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

GGoogle FontsFlesch 9

Color Palette

6 unique colors
Light
#f6f6f6
Primary· 17.599999999999998%
#13386d
Accent· 63.400000000000006%
#0082ca
Accent· 13.4%
#78afcd
Secondary· 3.3%
#224679
Accent· 1.8%
#0a5b99
Accent· 0.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

15 Resources

12
Scripts
3
Styles
6
Async
1
Defer

Top Script Sources

googletagmanager.com(5)youtube.com(2)dap.digitalgov.gov(2)google-analytics.com(1)trafficsafetymarketing.gov(1)

Website Identity

trafficsafetymarketing.gov

888-327-4236
20 years old
Location detected: 🇺🇸 United Statesvia ip
get.goven

Sponsored

Last analyzed: 09 May 2026 at 03:39

Historical Analysis & Change Tracking