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traffic.org

https://traffic.org· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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traffic.org
Desktop screenshot of traffic.org
Mobile screenshot of traffic.org
Mobile

Sponsored

Hosting Provider

20i
20i.com

IP Address

185.151.30.151

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS48254

Organization

CDN

Server

Apache

Nameservers

ns27.domaincontrol.com.ns28.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
563 ms10%
Speed Index
732 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1 MB
43 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
20i

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

1
jQueryv3.2.1

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Web Servers

1
Apache

SEO Analysis

C69/100
18
5
0
Meta Tags12/15
Content11/12
Headings8/8
Technical14/21
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
T
traffic.orgtraffic.org

TRAFFIC | Trade in Wild Species

TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

Title Length31 chars

Recommended: 50-60 chars (~181px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    0/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:12%
    Words:642
    Token eff.:Optimal
    Sections/1K:23.4
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary32w
    Descriptive Headingsavg 5.3w
    Canonical URL
    Open Graph3/3
    Twitter Card2/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    11
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    70/100
    B
    108 mg
    CO₂e / view
    1.0 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    124 mg
    vs
    Returning (cached)
    62 mg
    Annual (10K/mo)
    13.0 kg
    Emission Segments
    Data Center
    5 mg
    Network
    32 mg
    Device
    71 mg
    Resource Breakdown
    JavaScript
    135.6 KB
    Images
    808.8 KB
    CSS
    112.4 KB
    Fonts
    3.8 KB
    HTML
    10.8 KB
    Green Hosting Verified
    20i
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    31%Critical
    Interactive

    HTTPS

    No WAF

    133d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    10.09.2025

    Valid Until

    09.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.traffic.orgtraffic.org

    SHA-256 Fingerprint

    70:08:87:3F:02:5A:10:6D:90:97:9A:0F:3B:B4:4C:BE:39:DF:86:DE...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 1 Hours(max-age=3600)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Wed, 29 Apr 2026 12:47:21 GMT
    expires
    Wed, 29 Apr 2026 13:47:27 GMT
    last-modified
    Wed, 29 Apr 2026 09:17:03 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    traffic-org.mail.protection.outlook.com

    Domain Information

    traffic.org

    Domain Age
    29y 8m

    Created

    14.08.1996

    Expires

    13.08.2026

    Last Updated

    27.09.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Bebas neue + Roboto Condensed

    WCAG Partial
    76/100
    Readability
    /30
    26/30

    16px · LH 1.50

    Hierarchy
    /20
    14/20

    2.1x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    Bebas neue

    Display34px

    Body Font

    Roboto Condensed

    Sans16px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    34px
    h1
    48px
    h2
    24px
    h3
    24px
    h4
    16px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.1x larger than body text.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 40

    Color Palette

    11 unique colors
    21:1 AAA Dark
    #000000
    Background· 25.200000000000003%
    #ffffff
    Primary· 20.7%
    #88b1e6
    Accent· 9.2%
    #b1c0e9
    Accent· 8.6%
    #4c4935
    Secondary· 8.5%
    #65ade8
    Accent· 7.9%
    #223117
    Secondary· 6.1%
    #a9a8d6
    Secondary· 5.5%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    17 Resources

    11
    Scripts
    6
    Styles
    3
    Async
    1
    Defer

    Top Script Sources

    local(6)code.jquery.com(2)connect.facebook.net(1)googletagmanager.com(1)cdnjs.cloudflare.com(1)

    Website Identity

    traffic.org

    29 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    GoDaddy.com, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 29 Apr 2026 at 12:47

    Historical Analysis & Change Tracking