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toysrus.com.sg

https://toysrus.com.sg· First analyzed 09 May 2026· Updated 09 May 2026
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toysrus.com.sg
Desktop screenshot of toysrus.com.sg
Mobile screenshot of toysrus.com.sg
Mobile

Sponsored

Hosting Provider

CITIC Telecom International CPC Limited

IP Address

202.88.96.137

Site Location

🇸🇬 Singaporevia tld

Server Location

🇭🇰 Quarry Bay, Hong Kong

ASN

AS4058

Organization

CITIC Telecom International CPC Limited

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.hk.net.ns1.hk.net.ns12.hk.net.ns11.hk.net.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
895 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5 MB
194 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
CITIC Telecom International CPC Limited
CDN
Cloudflare

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C60/100
19
7
1
Meta Tags7/15
Content3/12
Headings5/8
Technical19/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
T
toysrus.com.sgtoysrus.com.sg

Toys”R”Us – Singapore

Explore Singapore’s Largest Range Of Toys! We have thousands of toys including Bikes, Action Figures, Dolls, Toy Cars, Learning & Educational Toys, Soft ...

Description truncated.
Title Length21 chars

Recommended: 50-60 chars (~128px / 580px)

Description Length236 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (3 words). Search engines need substantial content for ranking.

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

39 rules

Sitemap reference found

Local SEO

Local Search Readiness

5/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F33/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,720
Token eff.:Optimal

Structured Data

Microdata

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
11/100
F
635 mg
CO₂e / view
5.0 MB
Page Weight
15%
Cleaner Than
New Visitor
726 mg
vs
Returning (cached)
363 mg
Annual (10K/mo)
76.2 kg
Emission Segments
Data Center
142 mg
Network
153 mg
Device
341 mg
Resource Breakdown
JavaScript
572.6 KB
Images
4.2 MB
CSS
70.9 KB
Fonts
136.6 KB
HTML
27.7 KB
Other
6.6 KB
Green Hosting Not Verified
CITIC Telecom International CPC Limited
9 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

15%Critical
Critical / Transactional

HTTPS

WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

25.06.2025

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

toysrus.com.hk*.babiesrus.co.jp*.babiesrus.co.th*.babiesrus.com.bn*.babiesrus.com.cn*.babiesrus.com.hk*.babiesrus.com.my*.babiesrus.com.sg+12 more

SHA-256 Fingerprint

79:57:71:BF:B6:87:83:AD:A5:E4:DA:24:2F:61:2E:82:D3:D2:30:33...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9f9330a658a20fae-BOS
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self'
content-security-policy-report-only
script-src 'unsafe-inline' 'unsafe-eval'; connect-src 'none'...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

50

SPF
DKIM
DMARC

MX Records (1)

toysrus-com-sg.mail.protection.outlook.com

Domain Information

toysrus.com.sg

Domain Age
22y 9m

Created

05.08.2003

Expires

04.08.2026

Last Updated

03.07.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
55/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Avenir

WCAG Partial
61/100
Readability
/30
10/30

12px · LH 0.78

Hierarchy
/20
16/20

6.1x ratio

WCAG
/25
17/25

2.39:1 min contrast

Performance
/25
18/25

1 font · 6 req

Heading Font

Avenir

Sans73px

Body Font

Avenir

Sans12px

Contrast Ratio

2.39:1

4 issues

Reading Comfort

~50 CPL

Optimal (45–75)
73px
h1
16px
h2
50px
h3
12px
p
Minor Third
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (0.78). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 2.4:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 6.1x larger than body text.

Buy on MyFonts

Color Palette

10 unique colors
Light
#ffffff
Background· 38%
#fb1f3e
Primary· 15.9%
#fa3e4c
Accent· 10.2%
#f4a32a
Accent· 9.8%
#084bb1
Primary· 7.5%
#e1e0d9
Secondary· 4.8%
#7dc35b
Secondary· 4.4%
#7c1114
Accent· 4.3%

Business & Marketing Stack

6 Tools Detected

Enterprise

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

4

Categories

6

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

23 Resources

20
Scripts
3
Styles
15
Async
3
Defer

Top Script Sources

googletagmanager.com(5)local(4)google-analytics.com(2)connect.facebook.net(2)scripts.claspo.io(1)

Website Identity

toysrus.com.sg

22 years old
Location detected: 🇸🇬 Singaporevia tld
MarkMonitor Inc.📧 Microsoft 365en

Sponsored

Last analyzed: 09 May 2026 at 19:43

Historical Analysis & Change Tracking