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toysrus.com.hk

https://toysrus.com.hk· First analyzed 09 May 2026· Updated 09 May 2026
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toysrus.com.hk
Desktop screenshot of toysrus.com.hk
Mobile screenshot of toysrus.com.hk
Mobile

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Hosting Provider

IP Address

202.88.96.137

Site Location

🇭🇰 Hong Kongvia tld

Server Location

🇭🇰 Quarry Bay, Hong Kong

ASN

AS4058

Organization

CITIC Telecom International CPC Limited

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.hk.net.ns2.hk.net.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.5 MB
152 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
CITIC Telecom International CPC Limited
CDN
Cloudflare

Technology Stack

10 Technologies Detected

Frameworks

1

CSS Frameworks

1

Tag Managers

1

Customer Support

1

Security

1

SEO Analysis

C60/100
18
8
1
Meta Tags10/15
Content3/12
Headings5/8
Technical16/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
T
toysrus.com.hktoysrus.com.hk

香港玩具“反”斗城 | Toys"R"Us – Hong Kong

探索香港最多最齊全的玩具選擇! 我們有超過上千款的玩具包括單車、人氣英雄、娃娃、玩具車、益智學習玩具、合家歡遊戲、毛毛公仔、寶寶玩具、樂高、Nerf、L.O.L驚喜玩具、費雪等更多選擇!

Title Length34 chars

Recommended: 50-60 chars (~208px / 580px)

Description Length93 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (6 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

39 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:907
Token eff.:Optimal

Structured Data

Microdata

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
11/100
F
439 mg
CO₂e / view
3.5 MB
Page Weight
15%
Cleaner Than
New Visitor
502 mg
vs
Returning (cached)
251 mg
Annual (10K/mo)
52.7 kg
Emission Segments
Data Center
98 mg
Network
105 mg
Device
236 mg
Resource Breakdown
JavaScript
573.8 KB
Images
2.7 MB
CSS
70.9 KB
Fonts
136.6 KB
HTML
33.2 KB
Other
3.1 KB
Green Hosting Not Verified
CITIC Telecom International CPC Limited
8 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

15%Critical
Critical / Transactional

HTTPS

WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

25.06.2025

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

toysrus.com.hk*.babiesrus.co.jp*.babiesrus.co.th*.babiesrus.com.bn*.babiesrus.com.cn*.babiesrus.com.hk*.babiesrus.com.my*.babiesrus.com.sg+12 more

SHA-256 Fingerprint

79:57:71:BF:B6:87:83:AD:A5:E4:DA:24:2F:61:2E:82:D3:D2:30:33...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9f90190bb87cccc3-BOS
content-encoding
Brotli(br)
content-security-policy
frame-ancestors 'self'
content-security-policy-report-only
script-src 'unsafe-inline' 'unsafe-eval'; report-uri https:/...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

50

SPF
DKIM
DMARC

MX Records (1)

toysrus-com-hk.mail.protection.outlook.com

Domain Information

toysrus.com.hk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
50/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Avenir

WCAG Partial
61/100
Readability
/30
10/30

12px · LH 0.78

Hierarchy
/20
16/20

6.1x ratio

WCAG
/25
17/25

2.39:1 min contrast

Performance
/25
18/25

1 font · 6 req

Heading Font

Avenir

Sans73px

Body Font

Avenir

Sans12px

Contrast Ratio

2.39:1

4 issues

Reading Comfort

~52 CPL

Optimal (45–75)
73px
h1
16px
h2
33px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (0.78). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 2.4:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 6.1x larger than body text.

Color Palette

12 unique colors
12.94:1 AAA Light
#ffffff
Background· 33.9%
#30322f
Text· 6.2%
#114fa3
Primary· 8.7%
#593e34
Secondary· 7.3%
#0d1420
Secondary· 6.4%
#8db7a1
Secondary· 6.3%
#9e7b69
Secondary· 6.2%
#58b976
Secondary· 4.8%

Business & Marketing Stack

6 Tools Detected

Enterprise

Customer Support

1

Live chat and helpdesk tools

Behavior Analytics

3

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

6

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
15
Async
3
Defer

Top Script Sources

local(5)googletagmanager.com(3)google-analytics.com(2)connect.facebook.net(2)scripts.claspo.io(1)

Website Identity

toysrus.com.hk

Location detected: 🇭🇰 Hong Kongvia tld
📧 Microsoft 365zh

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Last analyzed: 09 May 2026 at 10:43

Historical Analysis & Change Tracking