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toysrus.com

https://toysrus.com· First analyzed 17 Feb 2026· Updated 17 Feb 2026
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toysrus.com

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1385.awsdns-45.org.ns-1725.awsdns-23.co.uk.ns-426.awsdns-53.com.ns-977.awsdns-58.net.

Performance

Page Speed

8.9 MB
337 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Play Day Sale | 07-14-25Custom
Shopify Theme

Detected Apps

KlaviyoGorgiasInstagram ShoppingPinterestTikTok

Technology Stack

13 Technologies Detected

UI Components

2

CSS Frameworks

2

Customer Support

2

Tag Managers

1

Email Marketing

1

Security

1

SEO Analysis

A82/100
12
1
1
T
toysrus.comtoysrus.com

Toysrus.com, The Official Toys”R”Us Site - Toys, Games, & More – T...

Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!

Title truncated.
Title Length75 chars

Recommended: 50-60 chars

Description Length133 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag - every page should have one H1

Crawlability

Sitemap

Type: standard

robots.txt

162 rules

Sitemap reference found

Sponsored

Sponsored

A

Security Score

81%Very Good
Interactive

HTTPS

WAF

66d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

25.01.2026

Valid Until

25.04.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.toysrus.com

SHA-256 Fingerprint

52:F5:4E:03:14:DB:A3:21:72:DA:32:00:FC:F3:04:EA:5F:41:38:DB...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9cf65e6c4ae7d2be-FRA
content-encoding
Brotli(br)
content-language
en-US
content-length
67309
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1-us1.ppe-hosted.com
mx2-us1.ppe-hosted.com

Domain Information

toysrus.com

Domain Age
30y 3m

Created

08.11.1995

Expires

07.11.2026

Last Updated

06.10.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Typography & Readability

Buenos Aires

63/100
Readability
/30
32/40

18px · LH 1.30

Hierarchy
/20
8/25
WCAG
/25
15/15

Contrast: undefined

Performance
/25
13/20

1 font

Heading Font

Buenos Aires

Sans

Body Font

Buenos Aires

Sans18px

Contrast Ratio

--

Reading Comfort

~52 CPL

Optimal (45–75)
24px
h2
18px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Good performance: Using 1 font families keeps load times fast.

✅ Consistent design: Single font family with weight variations is a modern best practice.

✅ Smart font loading: Using font-display: swap prevents invisible text during load.

✅ Optimal line length: ~52 characters per line is comfortable to read.

⚠️ Cramped layout: 50 elements lack adequate spacing.

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Customer Support

2

Live chat and helpdesk tools

Behavior Analytics

2

User behavior and product analytics

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

6

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
9
Defer

Top Script Sources

toysrus.com(10)googletagmanager.com(3)cdn.shopify.com(2)media.9gtb.com(1)services.nofraud.com(1)

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Last analyzed: 17 Feb 2026 at 15:38

Historical Analysis & Change Tracking