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toysrus.co.jp

https://toysrus.co.jp· First analyzed 02 May 2026· Updated 02 May 2026
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toysrus.co.jp
Desktop screenshot of toysrus.co.jp
Mobile screenshot of toysrus.co.jp
Mobile

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Hosting Provider

CITIC Telecom International CPC Limited

IP Address

202.88.96.137

Site Location

🇯🇵 Japanvia tld

Server Location

🇭🇰 Quarry Bay, Hong Kong

ASN

AS4058

Organization

CITIC Telecom International CPC Limited

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

mns02.ucom.ne.jp.mns01.ucom.ne.jp.mns03.vectant.ne.jp.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
676 ms10%
Speed Index
879 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.1 MB
344 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
CITIC Telecom International CPC Limited
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

3
Google AdsTwitter AdsCriteo

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C62/100
18
5
1
Meta Tags12/15
Content3/12
Headings7/8
Technical15/21
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
T
toysrus.co.jptoysrus.co.jp

おもちゃの総合通販 トイザらス Toys"R"Us 公式 オンラインストア

おもちゃ・こども用品の通販ならトイザらス公式オンラインサイト。自転車・レゴ・ナーフ・ホットウィールなど豊富に取り揃え。ポケモン・アンパンマン・パウパトロールなどの人気キャラクター玩具も勢ぞろい。店舗在庫をネット上で確認、お近くの店舗で受取りも可能。

Title Length37 chars

Recommended: 50-60 chars (~229px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (6 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
1/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:979
Token eff.:Optimal

Structured Data

Microdata
Product(min)microdata

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
11/100
F
1.15 g
CO₂e / view
9.1 MB
Page Weight
5%
Cleaner Than
New Visitor
1.32 g
vs
Returning (cached)
659 mg
Annual (10K/mo)
138.3 kg
Emission Segments
Data Center
257 mg
Network
277 mg
Device
619 mg
Resource Breakdown
JavaScript
646.1 KB
Images
7.2 MB
CSS
1.1 MB
Fonts
136.6 KB
HTML
47.0 KB
Other
6.9 KB
Green Hosting Not Verified
CITIC Telecom International CPC Limited
9 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

15%Critical
Critical / Transactional

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

25.06.2025

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

toysrus.com.hk*.babiesrus.co.jp*.babiesrus.co.th*.babiesrus.com.bn*.babiesrus.com.cn*.babiesrus.com.hk*.babiesrus.com.my*.babiesrus.com.sg+12 more

SHA-256 Fingerprint

79:57:71:BF:B6:87:83:AD:A5:E4:DA:24:2F:61:2E:82:D3:D2:30:33...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f577dfe9b286489-MXP
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self'
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (6)

ms73693462.msv1.invalid
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx.l.google.com

+2 more

Domain Information

toysrus.co.jp

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
61/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Avenir

WCAG Partial
70/100
Readability
/30
21/30

12px · LH 1.58

Hierarchy
/20
14/20

3.33x ratio

WCAG
/25
17/25

1.19:1 min contrast

Performance
/25
18/25

1 font · 6 req

Heading Font

Avenir

Sans40px

Body Font

Avenir

Sans12px

Contrast Ratio

1.19:1

3 issues

Reading Comfort

~51 CPL

Optimal (45–75)
40px
h1
24px
h2
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.58 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

Buy on MyFontsFlesch 63

Color Palette

12 unique colors
Light
#ffffff
Background· 21.3%
#fa213d
Primary· 17.7%
#fdab12
Accent· 11.6%
#be0108
Accent· 10.8%
#fa3f4e
Accent· 8.8%
#0550b8
Primary· 8.4%
#e9ebd8
Secondary· 5.5%
#38a2bf
Accent· 5.2%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

2

Categories

4

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(7)dmp.im-apps.net(3)s.yimg.jp(2)scripts.clarity.ms(1)cdn.hera.d2c.ne.jp(1)

Website Identity

toysrus.co.jp

Location detected: 🇯🇵 Japanvia tld
📧 Google Workspaceja

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Last analyzed: 02 May 2026 at 13:50

Historical Analysis & Change Tracking