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thisisdurham.com

https://thisisdurham.com· First analyzed 24 May 2026· Updated 24 May 2026
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thisisdurham.com
Desktop screenshot of thisisdurham.com
Mobile screenshot of thisisdurham.com
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

34.74.254.27

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 North Charleston, United States

ASN

AS396982

Organization

Google Cloud (us-east1)

Server

Nginx

Nameservers

ns1.ukfast.net.ns0.ukfast.net.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
110 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Google Cloud Platform

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv1.12.4
jQuery UI

CSS Frameworks

2
Bootstrap
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Social

1
AddThis

Web Servers

1
Nginx

Frameworks

1
ASP.NET

SEO Analysis

C68/100
19
8
0
Meta Tags13/15
Content10/12
Headings8/8
Technical15/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile2/4
Indexability3/3
T
thisisdurham.comthisisdurham.com

The Official Tourism Website for Durham | An Amazing County

The official tourism site for Durham. Book hotels & accommodation, find places to eat, and things to do in durham. Discover amazing what's on events such as ...

Description truncated.
Title Length59 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length247 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    4,364 URLs

    robots.txt

    246 rules

    Local SEO

    Local Search Readiness

    11/100
    Poor
    4 11 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D44/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    0/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:5%
    Words:2,407
    Token eff.:Optimal
    Sections/1K:10.4

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary23w
    Descriptive Headingsavg 10.8w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    62/100
    11
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    2/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    10/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    59/100
    B
    118 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    135 mg
    vs
    Returning (cached)
    68 mg
    Annual (10K/mo)
    14.2 kg
    Emission Segments
    Data Center
    6 mg
    Network
    35 mg
    Device
    78 mg
    Resource Breakdown
    JavaScript
    290.7 KB
    Images
    663.1 KB
    CSS
    186.1 KB
    HTML
    28.4 KB
    Other
    1.2 KB
    Green Hosting Verified
    Google Cloud
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    44d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    09.04.2026

    Valid Until

    08.07.2026

    Subject Alternative Names (20)

    1066country.nmdemo.netacorntourism.nmdemo.netbergen.nmdemo.netcd.visitportsmouth.co.ukcms.nmdemo.netcn.dors.org.ukcy.visitllandudno.org.ukde.opplevrendalen.no+12 more

    SHA-256 Fingerprint

    13:46:12:D8:AB:E6:9D:61:3E:E1:46:16:56:5F:3E:E8:BD:00:FC:C0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 0s(private, max-age=0)
    connection
    keep-alive
    content-encoding
    📦 Gzip(gzip)
    content-length
    28812
    content-type
    text/html; charset=utf-8
    date
    Sun, 24 May 2026 09:21:12 GMT
    Good Warning Issue

    Email Infrastructure

    GoDaddy Email

    Score

    50

    SPF
    DKIM
    DMARC

    MX Records (2)

    mailstore1.secureserver.net
    smtp.secureserver.net

    Domain Information

    thisisdurham.com

    Domain Age
    18y 3m

    Created

    18.02.2008

    Expires

    18.02.2027

    Last Updated

    19.02.2026

    Registrar

    123-Reg Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly9 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    DurhamFont

    WCAG Partial
    65/100
    Readability
    /30
    21/30

    16px · LH 1.38

    Hierarchy
    /20
    15/20

    2.19x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    13/25

    1 font · 2 req

    Heading Font

    DurhamFont

    Sans35px

    Body Font

    DurhamFont

    Sans16px

    Contrast Ratio

    1:1

    32 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    35px
    h1
    34px
    h2
    25px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 32 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFlesch 63

    Color Palette

    5 unique colors
    2.39:1 Fail Dark
    #2d2d2d
    Text· 47.70000000000001%
    #696565
    Other· 3.9%
    #c41d39
    Primary· 0%
    #373c43
    Text· 14.4%
    #1c1a17
    Text· 7.8%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Marketing Automation

    1
    MailchimpSMB

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    2
    Facebook SDKFree
    AddThisFree

    Social widgets and sharing tools

    4

    Categories

    6

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    20 Resources

    20
    Scripts
    0
    Styles
    13
    Async
    1
    Defer

    Top Script Sources

    local(4)googletagmanager.com(3)apis.google.com(3)connect.facebook.net(2)cdn.cookie-script.com(2)

    Website Identity

    thisisdurham.com

    18 years old
    Location detected: 🇺🇸 United Statesvia ip
    123-Reg Limited📧 GoDaddy Emailen-GB

    Sponsored

    Last analyzed: 24 May 2026 at 09:21

    Historical Analysis & Change Tracking