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thetoyshop.com

https://thetoyshop.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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thetoyshop.com
Desktop screenshot of thetoyshop.com
Mobile screenshot of thetoyshop.com
Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

95.101.27.94

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

Nameservers

a13-66.akam.net.a28-65.akam.net.a2-65.akam.net.a7-65.akam.net.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
848 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.7 MB
127 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Akamai Technologies

Technology Stack

12 Technologies Detected

Frameworks

2
Angular
Preact

Analytics

2
Google Analytics
Google Analytics 4

Advertising

2
Google AdsGoogle AdSense

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Payments

1
Klarna

Personalization

1
Dynamic Yield

SEO Analysis

B76/100
21
5
0
Meta Tags15/15
Content11/12
Headings8/8
Technical20/21
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile2/4
Indexability3/3
T
thetoyshop.comthetoyshop.com

Toys For Kids | Children's Toys & More | The Entertainer

Toys galore! A massive range of toys for children and big kids alike. Click & collect at over 160 UK stores! Order by 7pm for next working day delivery.

Title Length56 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    29/100
    Needs Work
    8 12

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    6/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:946
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1Product
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 5w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    14
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    12/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    28/100
    F
    694 mg
    CO₂e / view
    6.7 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    793 mg
    vs
    Returning (cached)
    397 mg
    Annual (10K/mo)
    83.3 kg
    Emission Segments
    Data Center
    34 mg
    Network
    204 mg
    Device
    456 mg
    Resource Breakdown
    JavaScript
    658.6 KB
    Images
    5.6 MB
    CSS
    388.4 KB
    HTML
    43.9 KB
    Other
    329 B
    Green Hosting Verified
    Akamai Technologies
    Provider Match
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Interactive

    HTTPS

    No WAF

    73d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    12.04.2026

    Valid Until

    11.07.2026

    Subject Alternative Names (1)

    www.thetoyshop.com

    SHA-256 Fingerprint

    FC:CD:F7:2C:BA:39:F3:10:EC:BF:5A:7A:8C:A9:C5:89:A9:F1:6C:D5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-language
    en
    content-length
    44670
    content-security-policy
    frame-ancestors 'self' *.thetoyshop.com *.elc.co.uk *.model-...
    content-type
    text/html;charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    eu-smtp-inbound-1.mimecast.com
    eu-smtp-inbound-2.mimecast.com

    Domain Information

    thetoyshop.com

    Domain Age
    29y 9m

    Created

    08.08.1996

    Expires

    07.08.2026

    Last Updated

    08.08.2025

    Registrar

    IONOS SE

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly52 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, user-scalable=no
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Nunito Bold + Nunito Regular

    WCAG Partial
    55/100
    Readability
    /30
    22/30

    14px · LH 1.57

    Hierarchy
    /20
    10/20

    2.14x ratio

    WCAG
    /25
    9/25

    1:1 min contrast

    Performance
    /25
    14/25

    3 fonts · 6 req

    Heading Font

    Nunito Bold

    Sans30px

    Body Font

    Nunito Regular

    Sans14px

    Contrast Ratio

    1:1

    42 issues

    Reading Comfort

    Dual Sans-Serif

    center aligned
    30px
    h1
    40px
    h2
    22px
    h3
    20px
    h4

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.57 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 42 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.1x larger than body text.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    Buy on MyFontsFlesch 59

    Color Palette

    11 unique colors
    Dark
    #000000
    Background· 24%
    #dce3ff
    Background· 19.7%
    #0e558f
    Primary· 12.4%
    #597eac
    Secondary· 8.7%
    #f7f9ff
    Primary· 7.3999999999999995%
    #8d2c56
    Accent· 6.1%
    #1e9f84
    Accent· 5.9%
    #00172f
    Accent· 5.3%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Affiliate & Partnerships

    1
    AWINMid-Market

    Affiliate networks and partner tracking

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google AdSense

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    8
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(3)maps.googleapis.com(3)static.scarabresearch.com(2)content.syndigo.com(2)cdn-eu.dynamicyield.com(2)

    Website Identity

    The Entertainer

    The Entertainer

    Organization

    UK based toy retailer

    customerservice@theentertainer.com
    www.thetoyshop.com
    29 years old

    White Lion Road, Amersham

    HP7 9FB, Amersham, Buckinghamshire

    Location detected: 🇩🇪 Germanyvia ip
    IONOS SE📧 Mimecasten

    Sponsored

    Last analyzed: 28 Apr 2026 at 11:56

    Historical Analysis & Change Tracking