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thepremierstore.com

https://thepremierstore.com· First analyzed 11 May 2026· Updated 11 May 2026
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thepremierstore.com
Desktop screenshot of thepremierstore.com
Mobile screenshot of thepremierstore.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns06.domaincontrol.com.ns05.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
375 ms10%
Speed Index
488 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3 MB
223 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
shop-premier/mainCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoInstagram Shopping

Technology Stack

10 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv1.11.0

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B72/100
21
6
1
Meta Tags9/15
Content11/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
T
thepremierstore.comthepremierstore.com

Premier

Specialty skate shop, sneaker and clothing store located in Grand Rapids, MI. Nike SB, Adidas, Converse, Carhartt WIP, Stussy, New Balance, Palace, Vans.

Title Length7 chars

Recommended: 50-60 chars (~44px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

163 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D56/100
Bot Access
20/25
Machine Read.
16/25
Schema Data
7/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:817
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary351w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
16
Passed
1
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
E
309 mg
CO₂e / view
3.0 MB
Page Weight
30%
Cleaner Than
New Visitor
353 mg
vs
Returning (cached)
177 mg
Annual (10K/mo)
37.1 kg
Emission Segments
Data Center
15 mg
Network
91 mg
Device
203 mg
Resource Breakdown
JavaScript
1.1 MB
Images
1.7 MB
CSS
69.4 KB
Fonts
1.9 KB
HTML
24.6 KB
Other
66.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (1)

thepremierstore.com

SHA-256 Fingerprint

0A:C0:DB:6F:50:A9:D8:23:F1:EA:6E:89:57:B5:B2:00:13:AB:2B:84...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fa31e70ef9f8ae6-MXP
content-encoding
⚡ Brotli(br)
content-language
en-IT
content-length
24851
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt1.aspmx.l.google.com
aspmx.l.google.com
aspmx2.googlemail.com
alt2.aspmx.l.google.com

+1 more

Domain Information

thepremierstore.com

Domain Age
16y 3m

Created

26.01.2010

Expires

26.01.2027

Last Updated

30.12.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

system_ui + Arial

WCAG Fail
69/100
Readability
/30
17/30

14px · LH --

Hierarchy
/20
17/20

2.86x ratio · ✓ H1→H6

WCAG
/25
14/25

1:1 min contrast

Performance
/25
21/25

System fonts

Heading Font

system_ui

Sans40px

Body Font

Arial

Sans14px

Contrast Ratio

1:1

48 issues

Reading Comfort

Dual Sans-Serif

left aligned
40px
h1
18px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

❌ Low contrast: 48 elements fail WCAG AA (min 1.0:1). Increase text/background contrast.

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 58

Color Palette

10 unique colors
2.82:1 Fail Dark
#000000
Background· 31.099999999999998%
#4a594b
Secondary· 6.4%
#e7e1db
Primary· 20.9%
#638739
Secondary· 7.8%
#b9373b
Accent· 7.2%
#181e1a
Secondary· 6.9%
#372b27
Secondary· 6.2%
#9a9e70
Secondary· 5.2%

Business & Marketing Stack

3 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

3

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
5
Defer

Top Script Sources

thepremierstore.com(8)googletagmanager.com(2)powr.io(1)cdn-loyalty.yotpo.com(1)cdn-scripts.signifyd.com(1)

Website Identity

Premier

Premier

Organization
16 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

Sponsored

Last analyzed: 11 May 2026 at 18:07

Historical Analysis & Change Tracking