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theory.com

https://theory.com· First analyzed 01 May 2026· Updated 01 May 2026
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theory.com
Desktop screenshot of theory.com
Mobile screenshot of theory.com
Mobile

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Hosting Provider

Tiggee LLC

IP Address

96.45.82.42

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS16552

Organization

Tiggee LLC

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.dnsmadeeasy.com.ns2.dnsmadeeasy.com.ns3.dnsmadeeasy.com.ns4.dnsmadeeasy.com.+1 more

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.3 MB
93 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
Tiggee LLC
CDN
Cloudflare

Technology Stack

7 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

CDN

1
Cloudflare

SEO Analysis

D57/100
15
10
1
Meta Tags10/15
Content10/12
Headings3/8
Technical14/21
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
T
theory.comtheory.com

Theory Official Site | Contemporary Clothing for Women and Men

Architecture de référence de Commerce Cloud Storefront

Title Length62 chars

Recommended: 50-60 chars (~383px / 580px)

Description Length54 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

11 issues found

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Local SEO

Local Search Readiness

5/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
0/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:1,619
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary1175w
Descriptive Headingsavg 3.2w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
13
Passed
2
Critical
3
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
8/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
41/100
C
170 mg
CO₂e / view
1.3 MB
Page Weight
70%
Cleaner Than
New Visitor
194 mg
vs
Returning (cached)
97 mg
Annual (10K/mo)
20.4 kg
Emission Segments
Data Center
38 mg
Network
41 mg
Device
91 mg
Resource Breakdown
JavaScript
1000.7 KB
Images
2.4 KB
CSS
330.1 KB
HTML
35.4 KB
Other
3.5 KB
Green Hosting Not Verified
Tiggee LLC
6 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

176d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

24.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (11)

theory.comwww.theory.comuk.theory.comstore.theory.comoutlet.theory.comjp.theory.comjp.store.theory.comeu.theory.com+3 more

SHA-256 Fingerprint

DC:04:C1:22:0F:D8:DE:A4:4C:B5:B0:04:0E:AA:43:D6:E8:CA:B3:39...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=93600
cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇬🇧 London
9f50fc95e867958a-LHR
content-encoding
⚡ Brotli(br)
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

theory-com.mail.protection.outlook.com

Domain Information

theory.com

Domain Age
30y 7m

Created

03.10.1995

Expires

02.10.2026

Last Updated

28.09.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly18 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=3, user-scalable=no
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

theory-web-uweb-u + theory-web-ulweb-ul

WCAG Partial
60/100
Readability
/30
14/30

13px · LH 1.38

Hierarchy
/20
12/20

1x ratio · ✓ H1→H6

WCAG
/25
13/25

1:1 min contrast

Performance
/25
21/25

2 fonts

Heading Font

theory-web-uweb-u

Sans13px

Body Font

theory-web-ulweb-ul

Sans13px

Contrast Ratio

1:1

20 issues

Reading Comfort

~48 CPL

Optimal (45–75)
13px
h1
42px
h2
42px
h3
16px
h4
13px
p
Perfect Fifth
Scale

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 20 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFonts

Color Palette

12 unique colors
Light
#8c7f74
Secondary· 9.8%
#b9b0a2
Primary· 22.900000000000002%
#a49181
Secondary· 13.799999999999999%
#dad5d2
Secondary· 9.7%
#7e6b62
Secondary· 7.3%
#5f4f49
Secondary· 7%
#100c0b
Secondary· 5.8%
#76584d
Secondary· 5.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

28 Resources

20
Scripts
8
Styles
9
Async
4
Defer

Top Script Sources

local(8)googletagmanager.com(3)cdn-ukwest.onetrust.com(2)eu.theory.com(2)beacon.riskified.com(1)

Website Identity

theory.com

[email protected]
30 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.📧 Microsoft 365fr

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Last analyzed: 01 May 2026 at 18:53

Historical Analysis & Change Tracking