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theonlinetoyshop.co.uk

https://theonlinetoyshop.co.uk· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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theonlinetoyshop.co.uk
Desktop screenshot of theonlinetoyshop.co.uk
Mobile screenshot of theonlinetoyshop.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns10.domaincontrol.com.ns09.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
698 ms10%
Speed Index
907 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7 MB
341 requests

Image Optimization

Lazy LoadWebPResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.4.1

Icon Libraries

1
Font Awesome

Reviews

1
Trustpilot

Popups & Forms

1
Wisepops

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B79/100
22
7
0
Meta Tags13/15
Content10/12
Headings5/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
T
theonlinetoyshop.co.uktheonlinetoyshop.co.uk

The Online Toy Shop | Free UK Delivery on all orders

A huge range of childrens Scooters, Balance Bikes, Ride Ons, Dollhouses, Swings & Slides, Outdoor Playsets & Playhouses, Soft Play Sets & Ball Pits from bran...

Description truncated.
Title Length52 chars

Recommended: 50-60 chars (~309px / 580px)

Description Length312 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    158 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    33/100
    Needs Work
    7 13 1

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:4,196
    Token eff.:Poor Structure
    Sections/1K:0.2

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary1295w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    13
    Passed
    2
    Critical
    3
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    727 mg
    CO₂e / view
    7.0 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    831 mg
    vs
    Returning (cached)
    416 mg
    Annual (10K/mo)
    87.3 kg
    Emission Segments
    Data Center
    36 mg
    Network
    214 mg
    Device
    478 mg
    Resource Breakdown
    JavaScript
    1.3 MB
    Images
    779.9 KB
    CSS
    94.4 KB
    HTML
    62.1 KB
    Other
    4.8 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    38d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    12.04.2026

    Valid Until

    11.07.2026

    Subject Alternative Names (1)

    theonlinetoyshop.co.uk

    SHA-256 Fingerprint

    84:D3:05:48:0B:D9:B9:F9:1F:41:B5:29:B6:42:3E:A6:20:E3:BD:8B...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    a058a2adc9d559e3-MXP
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-GB
    content-length
    63266
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    50

    SPF
    DKIM
    DMARC

    MX Records (1)

    theonlinetoyshop-co-uk.mail.protection.outlook.com

    Domain Information

    theonlinetoyshop.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly14 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    system_ui

    WCAG Partial
    66/100
    Readability
    /30
    24/30

    20px · LH 1.64

    Hierarchy
    /20
    9/20

    1.5x ratio

    WCAG
    /25
    17/25

    1.17:1 min contrast

    Performance
    /25
    16/25

    1 font

    Heading Font

    system_ui

    Sans30px

    Body Font

    system_ui

    Sans20px

    Contrast Ratio

    1.17:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    30px
    h1
    30px
    h2
    30px
    h3
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.2:1).

    ❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    ✅ Lean font stack: 1 font families keeps load times fast.

    ⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

    Buy on MyFontsFluid TypeFlesch 59

    Color Palette

    12 unique colors
    Light
    #eeedeb
    Background· 34.199999999999996%
    #90b0ad
    Secondary· 8.5%
    #43721b
    Accent· 8.3%
    #9a8b49
    Secondary· 8.2%
    #384118
    Secondary· 6.9%
    #020201
    Primary· 6.4%
    #797e4c
    Secondary· 5.5%
    #1d2513
    Secondary· 5.4%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    14
    Async
    6
    Defer

    Top Script Sources

    theonlinetoyshop.co.uk(8)connect.facebook.net(2)invitejs.trustpilot.com(1)loader.wisepops.com(1)ecommplugins-trustboxsettings.trustpilot.com(1)

    Website Identity

    The Online Toy Shop

    The Online Toy Shop

    ToyStore

    The Online Toy Shop brings you the best childrens toys, balance bikes, trikes, bicycles, scooters, ball pits, soft play, play mats, trampolines, outdoor toys, climbing frames and more from the best brands including Micro Scooter, Banwood, Scoot and Ride, Kidkraft, Razor, Classic World and more. We s

    07984678118
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en

    Sponsored

    Last analyzed: 02 Jun 2026 at 18:49

    Historical Analysis & Change Tracking