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thenew.org

https://thenew.org· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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thenew.org
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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

34.74.232.240

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 North Charleston, United States

ASN

AS396982

Organization

Google Cloud (us-east1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.dyna-ns.net.ns2.dyna-ns.net.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.6 MB
82 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.5.8
cms
oxygen-is-not-a-themeCustom

Technology Stack

28 Technologies Detected

Plugins

10
Wp Video LightboxEmbedpress
Oxygen
Pir PluginPojo AccessibilitySearch Filter ProAutomaticcss PluginMegamenuGtranslate
Yoast SEO

Libraries

3
jQueryv3.7.1
jQuery UI
AOS

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Other

2
GSAPv3.12.2AOS (Animate On Scroll)

UI Components

2
SwiperLightbox

Icon Libraries

2
Font AwesomeMaterial Icons

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

A86/100
25
6
0
Meta Tags15/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
T
thenew.orgthenew.org

.ORG - Power Your Inspiration. Connect Your World.

For diverse global communities & individuals who want to do great things online, .ORG is purpose-driven to empower & connect those who inspire the world.

Title Length50 chars

Recommended: 50-60 chars (~305px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    13 URLs

    13 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    19/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    8/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesdef. listsnav
    Text ratio:3%
    Words:691
    Token eff.:Optimal
    Sections/1K:14.5
    Depth:3/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary188w
    Descriptive Headingsavg 4.8w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    85/100
    14
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    12/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    50/100
    D
    266 mg
    CO₂e / view
    2.6 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    304 mg
    vs
    Returning (cached)
    152 mg
    Annual (10K/mo)
    32.0 kg
    Emission Segments
    Data Center
    13 mg
    Network
    78 mg
    Device
    175 mg
    Resource Breakdown
    JavaScript
    449.0 KB
    Images
    97.9 KB
    CSS
    2.0 MB
    Fonts
    2.5 KB
    HTML
    31.5 KB
    Green Hosting Verified
    Google Cloud
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
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    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    78d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    21.05.2026

    Valid Until

    19.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    pir.org

    SHA-256 Fingerprint

    EC:56:9B:B3:5A:E7:26:B5:C7:FA:99:07:16:D5:8E:56:AB:EF:63:02...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    a05200e6788aee93-MXP
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    thenew.org

    Domain Age
    11y 9m

    Created

    13.08.2014

    Expires

    13.08.2026

    Last Updated

    03.08.2025

    Registrar

    Dynadot Inc

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Urbanist + Poppins

    WCAG Partial
    78/100
    Readability
    /30
    26/30

    18px · LH 1.50

    Hierarchy
    /20
    17/20

    3.33x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    Urbanist

    Sans60px

    Body Font

    Poppins

    Sans18px

    Contrast Ratio

    1:1

    7 issues

    Reading Comfort

    Dual Sans-Serif

    left aligned
    60px
    h1
    60px
    h2
    44px
    h3
    44px
    h4
    18px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.3x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 50

    Color Palette

    12 unique colors
    5.56:1 AA Light
    #ffffff
    Background· 25.599999999999998%
    #666966
    Other· 14.899999999999999%
    #03349c
    Primary· 12.1%
    #030e25
    Accent· 8%
    #3d5d96
    Secondary· 7.3%
    #6e7f92
    Secondary· 4.9%
    #273959
    Secondary· 3.9%
    #304c80
    Secondary· 3.6%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookieYesSMB

    Cookie consent and privacy compliance tools

    4

    Categories

    6

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    7
    Async
    0
    Defer

    Top Script Sources

    pir.org(5)cdnjs.cloudflare.com(4)youtube.com(2)snap.licdn.com(2)googletagmanager.com(2)

    Website Identity

    Public Interest Registry

    Public Interest Registry

    Organization

    Public Interest Registry is a nonprofit organization created by the Internet Society to manage the .ORG domain. We operate and manage the .ORG Family of Domains and are also active participants with the Internet Corporation for Assigned Names and Numbers (ICANN) and within the global Internet commun

    pir.org/
    11 years old
    Location detected: 🇺🇸 United Statesvia ip
    Dynadot Incen-US

    Sponsored

    Last analyzed: 01 Jun 2026 at 23:30

    Historical Analysis & Change Tracking