themercantilelondon.com

https://themercantilelondon.com· First analyzed 29 May 2026· Updated 29 May 2026

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Mobile

Sponsored

Hosting Provider

MailChimp

IP Address

148.105.251.16

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Atlanta, United States

ASN

AS14782

Organization

MailChimp

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns4.bdm.microsoftonline.com.ns1.bdm.microsoftonline.com.ns2.bdm.microsoftonline.com.ns3.bdm.microsoftonline.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

834 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.8 MB

211 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Vantage

Shopify Theme

Detected Apps

MailchimpFacebook ChannelInstagram Shopping

Technology Stack

11 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

CSS Frameworks

Tag Managers

Email Marketing

Payments

CDN

Customer Support

Security

SEO Analysis

B72/100

Meta Tags8/15

Content8/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

themercantilelondon.comthemercantilelondon.com

Shop Independent Fashion Brands | The Mercantile ...

Leading independent fashion boutique, selling a carefully curated edit of womenswear, accessories and apothecary. With an emphasis on the crafted, the classi...

Title truncated. Description truncated.

Title Length93 chars

Recommended: 50-60 chars (~566px / 580px)

Description Length179 chars

Recommended: 120-160 chars

Issues (1)

• Title is too long (93 chars, ~566px). Will be truncated in search results.

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

3/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:2,414

Token eff.:Optimal

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 1w

Canonical URL

Open Graph1/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

82/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

45/100

396 mg

CO₂e / view

3.8 MB

Page Weight

15%

Cleaner Than

New Visitor

452 mg

Returning (cached)

226 mg

Annual (10K/mo)

47.5 kg

Emission Segments

Data Center

19 mg

Network

116 mg

Device

260 mg

Resource Breakdown

JavaScript

1.4 MB

Images

2.3 MB

CSS

99.8 KB

Fonts

11.8 KB

HTML

73.3 KB

Other

8.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.05.2026

Valid Until

02.08.2026

Subject Alternative Names (1)

www.themercantilelondon.com

SHA-256 Fingerprint

1E:CF:5B:07:B6:79:2B:E1:09:16:DB:C1:5B:8C:D2:DB:0E:4A:F8:C9...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

a03789e6ddf6b9a0-BRU

content-encoding

⚡ Brotli(br)

content-language

en-BE

content-length

74743

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

themercantilelondon-com.mail.protection.outlook.com

Domain Information

themercantilelondon.com

Domain Age

14y 1m

Created

04.04.2012

Expires

04.04.2036

Last Updated

04.04.2026

Registrar

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly13 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Jost

WCAG Partial

68/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

8/20

1.75x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

20/25

1 font · 2 req

Heading Font

Jost

Sans28px

Body Font

Jost

Sans16px

Contrast Ratio

1:1

28 issues

Reading Comfort

~43 CPL

Narrow lines

28px

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 57

Color Palette

13 unique colors

11.92:1 AAA Light

#ffffff

Background· 20.4%

#383733

Other· 3.8%

#040100

Primary· 12.899999999999999%

#c3b093

Secondary· 9.3%

#54759c

Secondary· 9.2%

#c19f83

Secondary· 8.1%

#9e312b

Accent· 7.2%

#21150a

Accent· 7.1%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

themercantilelondon.com(6)googletagmanager.com(3)connect.facebook.net(2)assets.loopclub.io(1)chimpstatic.com(1)

Website Identity