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themagictoyshop.co.uk

https://themagictoyshop.co.uk· First analyzed 12 May 2026· Updated 12 May 2026
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themagictoyshop.co.uk
Desktop screenshot of themagictoyshop.co.uk
Mobile screenshot of themagictoyshop.co.uk
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns1.registrar-servers.com.dns2.registrar-servers.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
538 ms10%
Speed Index
699 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
283 requests

Image Optimization

Lazy LoadResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

15 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Advertising

2
Google AdsPinterest Tag

Reviews

2
TrustpilotJudge.me

Libraries

1
jQueryv1.12.0

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Omnisend

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
24
3
1
Meta Tags13/15
Content3/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
T
themagictoyshop.co.ukthemagictoyshop.co.uk

The Magic Toy Shop | Toys & Games at Great Prices

Discover a magical selection of toys, baby dolls, and games at The Magic Toy Shop. From the latest trends to timeless classics, enjoy competitive prices and ...

Description truncated.
Title Length49 chars

Recommended: 50-60 chars (~308px / 580px)

Description Length190 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

162 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D48/100
Bot Access
19/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

13/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,769
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
11
Passed
5
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
327 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
373 mg
vs
Returning (cached)
187 mg
Annual (10K/mo)
39.2 kg
Emission Segments
Data Center
16 mg
Network
96 mg
Device
215 mg
Resource Breakdown
JavaScript
1.4 MB
Images
1.4 MB
CSS
240.9 KB
Fonts
18.3 KB
HTML
69.0 KB
Other
3.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

05.04.2026

Valid Until

04.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

themagictoyshop.co.uk

SHA-256 Fingerprint

F0:A8:08:AC:CB:2F:9E:93:80:49:72:D5:72:2D:75:85:6C:79:60:E7...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fa6ce45c9641bf1-CDG
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
70389
Good Warning Issue

Email Infrastructure

Google Workspace

Score

20

SPF
DKIM
DMARC

MX Records (5)

alt4.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

themagictoyshop.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly21 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Nunito

WCAG Partial
70/100
Readability
/30
22/30

16px · LH 1.40

Hierarchy
/20
12/20

1x ratio · ✓ H1→H6

WCAG
/25
18/25

3.25:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

Nunito

Sans16px

Body Font

Nunito

Sans16px

Contrast Ratio

3.25:1

2 issues

Reading Comfort

~36 CPL

Narrow lines
16px
h1
22px
h2
19px
h3
16px
p
Major Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 67

Color Palette

5 unique colors
2.3:1 Fail Dark
#404040
Text· 36.00000000000001%
#74777a
Other· 0.2%
#0e0f10
Primary· 0%
#113535
Accent· 47.9%
#eff0f5
Secondary· 9.3%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google AnalyticsFree
Google Tag ManagerFree

User behavior and product analytics

Reviews & Social Proof

2
TrustpilotMid-Market
Judge.meSMB

Customer reviews and testimonials

2

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

29 Resources

20
Scripts
9
Styles
11
Async
9
Defer

Top Script Sources

themagictoyshop.co.uk(6)cdn.shopify.com(4)invitejs.trustpilot.com(1)themagictoyshop.myshopify.com(1)widget.trustpilot.com(1)

Website Identity

The Magic Toy Shop

Organization
Location detected: 🇬🇧 United Kingdomvia tld
📧 Google Workspaceen

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Last analyzed: 12 May 2026 at 04:51

Historical Analysis & Change Tracking