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thelaundress.com

https://thelaundress.com· First analyzed 11 May 2026· Updated 11 May 2026
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thelaundress.com
Desktop screenshot of thelaundress.com
Mobile screenshot of thelaundress.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns101.register.com.dns102.register.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
687 ms10%
Speed Index
893 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
42.8 MB
344 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
the-laundress-retheme/mainCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoInstagram ShoppingPinterestTikTok

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Microsoft ClarityVWO

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Reviews

1
Yotpo

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B79/100
24
4
0
Meta Tags15/15
Content6/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
T
thelaundress.comthelaundress.com

Luxury Laundry Detergent & Fabric Care | The Laundress

The Laundress provides plant-derived laundry and home cleaning products that preserve clothing and deep clean every room.

Title Length54 chars

Recommended: 50-60 chars (~330px / 580px)

Description Length121 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    165 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    19/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    15/25
    Schema Data
    8/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:2,977
    Token eff.:Optimal

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary8416w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    91/100
    16
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    45/100
    F
    4.42 g
    CO₂e / view
    42.8 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    5.06 g
    vs
    Returning (cached)
    2.53 g
    Annual (10K/mo)
    530.9 kg
    Emission Segments
    Data Center
    217 mg
    Network
    1.30 g
    Device
    2.91 g
    Resource Breakdown
    JavaScript
    1.2 MB
    Images
    1.4 MB
    CSS
    162.5 KB
    Fonts
    40.2 KB
    HTML
    64.9 KB
    Other
    39.9 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    61d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    13.04.2026

    Valid Until

    12.07.2026

    Subject Alternative Names (1)

    www.thelaundress.com

    SHA-256 Fingerprint

    76:31:C5:80:B6:4D:30:29:6A:5C:00:20:0A:09:42:2D:DB:78:E5:A1...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fa2f1bbfdc72a71-CDG
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-US
    content-length
    66154
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    thelaundress-com.mail.protection.outlook.com

    Domain Information

    thelaundress.com

    Domain Age
    23y 6m

    Created

    14.11.2002

    Expires

    14.11.2027

    Last Updated

    11.10.2024

    Registrar

    Register.com - Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    87/100
    Mobile Friendly14 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Futura

    WCAG Partial
    71/100
    Readability
    /30
    18/30

    15px · LH 1.40

    Hierarchy
    /20
    17/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 6 req

    Heading Font

    Futura

    Sans30px

    Body Font

    Futura

    Sans15px

    Contrast Ratio

    1:1

    14 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    30px
    h1
    36px
    h2
    15px
    p
    Minor Third
    Scale

    ⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 58

    Color Palette

    15 unique colors
    5.52:1 AA Dark
    #58534d
    Other· 9%
    #d9dcdd
    Other· 5.5%
    #faf9f5
    Primary· 13.2%
    #708397
    Secondary· 9.1%
    #cbc5bf
    Secondary· 7.2%
    #be9d84
    Secondary· 6.7%
    #9f7557
    Secondary· 6.5%
    #c7b4a3
    Secondary· 6.5%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    3
    Google AnalyticsFree
    Microsoft ClarityFree
    Google Tag ManagerFree

    User behavior and product analytics

    Privacy & Cookies

    2
    CookiebotMid-Market
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    Reviews & Social Proof

    1
    YotpoMid-Market

    Customer reviews and testimonials

    5

    Categories

    8

    Total Tools

    2

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Amazon Publisher Services

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    cdn.nfcube.com(1)shopify-widget.route.com(1)customer-first-focus.b-cdn.net(1)wrapin.prezenapps.com(1)cdn.attn.tv(1)

    Website Identity

    The Laundress

    The Laundress

    Organization
    www.thelaundress.com
    23 years old
    Location detected: 🇨🇦 Canadavia ip
    Register.com - Network Solutions, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 11 May 2026 at 17:36

    Historical Analysis & Change Tracking