theland.com.au

https://theland.com.au· First analyzed 12 May 2026· Updated 12 May 2026

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theland.com.au

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

18.165.122.55

Site Location

🇦🇺 Australiavia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns-1889.awsdns-44.co.uk.ns-653.awsdns-17.net.ns-114.awsdns-14.com.ns-1167.awsdns-17.org.

Performance

Core Web Vitals

Weight

First Contentful Paint

805 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

250 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

🔀 Hybrid

Frontend

Framework

Next.js

Styling

Tailwind CSS

Infrastructure

Platform

AWS CloudFront

CDN

CloudFront

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Advertising

Google Ads Google AdSense

Meta Frameworks

CSS Frameworks

Icon Libraries

Tag Managers

Email Marketing

Customer Support

Web Servers

Security

SEO Analysis

C63/100

Meta Tags9/15

Content0/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness2/4

Mobile3/4

Indexability3/3

theland.com.autheland.com.au

Agricultural & rural farm news | The Land | NSW

No description available for this page.

Title Length47 chars

Recommended: 50-60 chars (~286px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

• Missing meta description — important for click-through rates in SERPs
• Very thin content (10 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

26 URLs

26 sub-sitemaps

robots.txt

98 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F30/100

Bot Access

10/25

Machine Read.

7/25

Schema Data

5/25

Citation

8/25

AI Bot Access

4/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,668

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1BreadcrumbList

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph1/3

Twitter Card2/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

67/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

63/100

184 mg

CO₂e / view

1.8 MB

Page Weight

60%

Cleaner Than

New Visitor

211 mg

Returning (cached)

105 mg

Annual (10K/mo)

22.1 kg

Emission Segments

Data Center

9 mg

Network

54 mg

Device

121 mg

Resource Breakdown

JavaScript

1.2 MB

Images

86.9 KB

CSS

283.0 KB

Fonts

1005 B

HTML

77.3 KB

Other

148.0 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

No WAF

225d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.11.2025

Valid Until

23.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

theland.com.au*.theland.com.au

SHA-256 Fingerprint

4B:21:08:99:34:7E:2E:66:06:74:44:99:7A:06:56:38:2C:58:49:22...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-allow-credentials

true

access-control-allow-headers

X-CSRF-Token, X-Requested-With, Accept, Accept-Version, Cont...

access-control-allow-methods

GET,DELETE,PATCH,POST,PUT

access-control-allow-origin

cache-control

🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)

content-encoding

📦 Gzip(gzip)

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-0058f001.gslb.pphosted.com

mxb-0058f001.gslb.pphosted.com

Domain Information

theland.com.au

Last Updated

04.05.2026

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner

Quantcast Choice

GDPR Indicators

Cookie consent banner detected

CMP: Quantcast Choice

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Merriweather + Inter

WCAG Partial

61/100

Readability

/30

18/30

14px · LH 1.43

Hierarchy

/20

8/20

WCAG

/25

19/25

4.1:1 min contrast

Performance

/25

16/25

2 fonts · 8 req

Heading Font

Merriweather

Serif

Body Font

Inter

Sans14px

Contrast Ratio

4.1:1

1 issue

Reading Comfort

~35 CPL

Narrow lines

20px

30px

12px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 16/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 4.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 16

Color Palette

6 unique colors

Light

#a39b92

Secondary· 3.7%

#f3f4f6

Primary· 80.69999999999999%

#464156

Secondary· 5%

#c2c7ae

Secondary· 4.4%

#e5dac2

Secondary· 3.5%

#5e8598

Secondary· 2.8%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

28 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(6)googletagmanager.com(3)cdn.cxense.com(2)connect.facebook.net(2)collector.brandmetrics.com(1)

Website Identity

The Land

Organization

www.theland.com.au/

Location detected: 🇦🇺 Australiavia tld

Corporation Service Company (Aust) Pty Ltden-au

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 12 May 2026 at 09:56

Historical Analysis & Change Tracking