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theimpression.com

https://theimpression.com· First analyzed 11 May 2026· Updated 11 May 2026
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theimpression.com
Desktop screenshot of theimpression.com
Mobile screenshot of theimpression.com
Mobile

Sponsored

Hosting Provider

Hetzner
hetzner.com

IP Address

148.251.232.222

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Falkenstein, Germany

ASN

AS24940

Organization

Hetzner

Server

Nginx

Nameservers

ns-936.awsdns-53.net.ns-1040.awsdns-02.org.ns-147.awsdns-18.com.ns-1568.awsdns-04.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
561 ms10%
Speed Index
729 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
120 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Zeenv4.5.7Custom
by Codetipi
View Theme

Technology Stack

19 Technologies Detected

Plugins

9
Events Calendar ProLets ReviewMassive Stock WidgetsUltimate BlocksWallkitElasticpressZeen EngineThe Events Calendar
Yoast SEO

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

Other

1
GSAP

Other

1
Chart.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

A83/100
23
7
0
Meta Tags14/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T3/7
Images3/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
T
theimpression.comtheimpression.com

THE IMPRESSION | Where Fashion Gets Creative

THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trends, Designers, & Street Style

Title Length44 chars

Recommended: 50-60 chars (~273px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    170 URLs

    170 sub-sitemaps

    robots.txt

    34 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    4/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,466
    Token eff.:Optimal
    Sections/1K:2.7
    Depth:1/5

    Structured Data

    5 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 3.8w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    10
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    38/100
    F
    447 mg
    CO₂e / view
    4.3 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    511 mg
    vs
    Returning (cached)
    256 mg
    Annual (10K/mo)
    53.7 kg
    Emission Segments
    Data Center
    22 mg
    Network
    131 mg
    Device
    294 mg
    Resource Breakdown
    JavaScript
    242.1 KB
    Images
    3.5 MB
    CSS
    539.1 KB
    Fonts
    18.0 KB
    HTML
    63.5 KB
    Green Hosting Verified
    Hetzner Online GmbH
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    No WAF

    76d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    28.04.2026

    Valid Until

    27.07.2026

    Subject Alternative Names (2)

    theimpression.comwww.theimpression.com

    SHA-256 Fingerprint

    7E:5E:C7:56:ED:38:60:C2:59:5B:2C:FA:6B:52:74:55:A8:7A:F1:26...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Mon, 11 May 2026 10:42:00 GMT
    last-modified
    Mon, 11 May 2026 10:30:47 GMT
    link
    <https://theimpression.com/wp-json/>; rel="https://api.w.org...
    server
    nginx
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    theimpression.com

    Domain Age
    15y 8m

    Created

    22.08.2010

    Expires

    22.08.2029

    Last Updated

    07.01.2025

    Registrar

    Register.com - Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly16 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    saint-extra-light + functionpro

    WCAG Partial
    39/100
    Readability
    /30
    10/30

    13px · LH 1.30

    Hierarchy
    /20
    10/20

    2.31x ratio

    WCAG
    /25
    11/25

    1:1 min contrast

    Performance
    /25
    8/25

    4 fonts · 11 req

    Heading Font

    saint-extra-light

    Sans30px

    Body Font

    functionpro

    Sans13px

    Contrast Ratio

    1:1

    10 issues

    Reading Comfort

    Dual Sans-Serif

    left aligned
    30px
    h1
    20px
    h2
    20px
    h3
    13px
    p

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.3x larger than body text.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    GGoogle FontsBuy on MyFonts

    Color Palette

    9 unique colors
    21:1 AAA Dark
    #000000
    Primary· 33.6%
    #ffffff
    Background· 33.50000000000001%
    #603633
    Secondary· 4.3%

    Business & Marketing Stack

    3 Tools Detected

    Enterprise

    Marketing Automation

    1
    ActiveCampaignMid-Market

    Email marketing and automation platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Social Media

    1
    Pinterest WidgetsFree

    Social widgets and sharing tools

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    7
    Async
    3
    Defer

    Top Script Sources

    theimpression.com(13)googletagmanager.com(2)diffuser-cdn.app-us1.com(1)wisepops.net(1)prism.app-us1.com(1)

    Website Identity

    THE IMPRESSION | Where Fashion Gets Creative

    THE IMPRESSION | Where Fashion Gets Creative, Fashion News & Creative Intelligence on Fashion Advertising, Runway Shows, Trends, Designers, & Street Style

    theimpression.com/
    15 years old
    Location detected: 🇩🇪 Germanyvia ip
    Register.com - Network Solutions, LLC📧 Google Workspaceen-US

    Social Profiles

    Instagram

    Sponsored

    Last analyzed: 11 May 2026 at 10:42

    Historical Analysis & Change Tracking