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theharvardshop.com

https://theharvardshop.com· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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theharvardshop.com
Desktop screenshot of theharvardshop.com
Mobile screenshot of theharvardshop.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns11.domaincontrol.com.pdns12.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
748 ms10%
Speed Index
972 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.3 MB
485 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
The Harvard Shop - (10/22/25)
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoPrivyUpsell & Cross SellInstagram Shopping+2 more

Technology Stack

13 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.6.0

UI Components

1
Fancybox

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

Popups & Forms

1
Privy

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B71/100
22
7
1
Meta Tags12/15
Content8/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
T
theharvardshop.comtheharvardshop.com

The Harvard Shop - Harvard's Official Student-Run Campus Store

Official Harvard apparel, accessories, and souvenirs at the most affordable prices. An entirely student-run business at Harvard University. Shop a wide selec...

Description truncated.
Title Length62 chars

Recommended: 50-60 chars (~381px / 580px)

Description Length225 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
7 13

Sponsored

AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,026
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary24w
Descriptive Headingsavg 4w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
344 mg
CO₂e / view
3.3 MB
Page Weight
30%
Cleaner Than
New Visitor
393 mg
vs
Returning (cached)
197 mg
Annual (10K/mo)
41.3 kg
Emission Segments
Data Center
17 mg
Network
101 mg
Device
226 mg
Resource Breakdown
JavaScript
1.5 MB
Images
1.6 MB
CSS
155.6 KB
Fonts
24.2 KB
HTML
48.8 KB
Other
3.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

59d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.05.2026

Valid Until

01.08.2026

Subject Alternative Names (1)

www.theharvardshop.com

SHA-256 Fingerprint

65:7D:82:41:D1:D3:3B:43:32:76:97:BF:2F:BE:07:6C:19:0B:01:B8...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a05a5d9c6ab439b4-EWR
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
49663
Good Warning Issue

Email Infrastructure

Google Workspace

Score

45

SPF
DKIM
DMARC

MX Records (5)

aspmx3.googlemail.com
aspmx2.googlemail.com
aspmx.l.google.com
alt2.aspmx.l.google.com

+1 more

Domain Information

theharvardshop.com

Domain Age
25y 1m

Created

13.04.2001

Expires

13.04.2031

Last Updated

18.04.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly12 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Figtree + Poppins-Klaviyo-Hosted

WCAG Partial
55/100
Readability
/30
15/30

8px · LH 1.60

Hierarchy
/20
6/20
WCAG
/25
18/25

1.65:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

Figtree

Sans

Body Font

Poppins-Klaviyo-Hosted

Sans8px

Contrast Ratio

1.65:1

2 issues

Reading Comfort

~43 CPL

Narrow lines
20px
h2
34px
h3
34px
h4
8px
p
Minor Second
Scale

❌ Critical: 8px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 57

Color Palette

9 unique colors
4.81:1 AA Dark
#727272
Other· 21.3%
#ffffff
Primary· 14.8%
#5e091b
Accent· 14.9%
#e0dcd8
Border· 10.2%
#281115
Secondary· 7.1%
#a6968d
Secondary· 5.3%
#57262c
Secondary· 4.9%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Lead Generation

1
PrivyE-commerce

Popups, forms, and lead capture tools

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

4

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
6
Defer

Top Script Sources

cdn.shopify.com(5)theharvardshop.com(4)widget.privy.com(2)shopify.privy.com(2)google-analytics.com(1)

Website Identity

The Harvard Shop

The Harvard Shop

Organization
www.theharvardshop.com
25 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 02 Jun 2026 at 23:51

Historical Analysis & Change Tracking

theharvardshop.com Technology Stack - Built With jQuery, Fancybox, lazysizes, Tailwind CSS, Google Fonts | StackOptic | StackOptic