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thegood.com

https://thegood.com· First analyzed 09 May 2026· Updated 09 May 2026
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thegood.com
Desktop screenshot of thegood.com
Mobile screenshot of thegood.com
Mobile

Sponsored

Hosting Provider

Kinsta
cloudflare.com

IP Address

162.159.134.42

Site Location

🇺🇸 Portland, United Statesvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

venus.ns.cloudflare.com.noah.ns.cloudflare.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
944 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
717 KB
27 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
The Good Themev0.1.0Custom
by Zao
View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

19 Technologies Detected

Plugins

11
Stackable Ultimate Gutenberg Blocks Premium
Metronet Profile PictureBetter Click To TweetCro Report Plugin
Tooltip For Gravity Forms
Uber ListThegood Plugin GravityformsPage Scroll To IdDownload Monitor
WP Rocket
Yoast SEO

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

A88/100
26
5
0
Meta Tags14/15
Content8/12
Headings8/8
Technical23/25
E-E-A-T7/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
T
thegood.comthegood.com

Digital Experience Optimization - The Good

The Good is a digital experience optimization consultancy delivering 9:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce.

Title Length42 chars

Recommended: 50-60 chars (~253px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    18 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    29/100
    Needs Work
    9 12

    Sponsored

    AI & LLM Readiness

    C61/100
    Bot Access
    22/25
    Machine Read.
    11/25
    Schema Data
    11/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:1,036
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary57w
    Descriptive Headingsavg 9.3w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    14
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    84/100
    A
    72 mg
    CO₂e / view
    717.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    83 mg
    vs
    Returning (cached)
    41 mg
    Annual (10K/mo)
    8.7 kg
    Emission Segments
    Data Center
    4 mg
    Network
    21 mg
    Device
    48 mg
    Resource Breakdown
    JavaScript
    32.3 KB
    Images
    438.9 KB
    CSS
    146.5 KB
    Fonts
    16.9 KB
    HTML
    68.5 KB
    Other
    14.1 KB
    Green Hosting Verified
    Something Familiar
    GWF Verified
    1 recommendation
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    37d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    17.03.2026

    Valid Until

    15.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    thegood.com*.thegood.com

    SHA-256 Fingerprint

    32:84:FD:D6:A8:EC:03:2E:B4:1A:15:E4:A2:A8:F1:F1:21:3E:72:B5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(public, max-age=0, s-maxage=3600)
    cache-tag
    da9b8e8e-8c41-45db-b755-76c798c85061,e67400be04642f7365f57d7...
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f8e641e7be6ee19-MXP
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt4.aspmx.l.google.com
    aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    thegood.com

    Domain Age
    29y 3m

    Created

    03.02.1997

    Expires

    04.02.2031

    Last Updated

    09.10.2023

    Registrar

    Cloudflare, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    84/100
    Mobile Friendly32 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Nunito Sans

    WCAG Partial
    71/100
    Readability
    /30
    19/30

    14px · LH 1.50

    Hierarchy
    /20
    19/20

    3.57x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 3 req

    Heading Font

    Nunito Sans

    Sans50px

    Body Font

    Nunito Sans

    Sans14px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    50px
    h1
    40px
    h2
    36px
    h3
    55px
    h4
    14px
    p
    Minor Second
    Scale

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.6x larger than body text.

    Buy on MyFontsFlesch 37

    Color Palette

    6 unique colors
    13.36:1 AAA Light
    #ffffff
    Primary· 22.2%
    #302f2e
    Other· 20.9%
    #070909
    Background· 30.999999999999996%
    #395160
    Secondary· 3.4%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    12 Resources

    2
    Scripts
    10
    Styles
    1
    Async
    0
    Defer

    Top Script Sources

    thegood.com(2)

    Website Identity

    The Good

    The Good

    Organization

    Digital Experience Optimization consultancy specializing in conversion rate optimization, UX research, and A/B testing

    [email protected]
    29 years old

    Portland

    97201, Portland, Oregon

    United States

    Location detected: 🇺🇸 United States, Portlandvia schema_nap
    Cloudflare, Inc.📧 Google Workspaceen-USEst. 2009

    Sponsored

    Last analyzed: 09 May 2026 at 05:44

    Historical Analysis & Change Tracking

    thegood.com Technology Stack - Built With jQuery, Tailwind CSS, Font Awesome, Google Analytics, Google Tag Manager | StackOptic | StackOptic