thefirestore.com

https://thefirestore.com· First analyzed 24 May 2026· Updated 24 May 2026

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thefirestore.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.20.42.181

Site Location

🇺🇸 United Statesvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

peyton.ns.cloudflare.com.deb.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.7 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

358 KB

223 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

BigCommerce

Technology Stack

16 Technologies Detected

Analytics

Libraries

Frameworks

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Advertising

Microsoft Advertising

CDN

Cloudflare

SEO Analysis

C60/100

Meta Tags7/15

Content3/12

Headings8/8

Technical21/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

thefirestore.comthefirestore.com

Firefighter Tools and Equipment Store: Boots, Gear, Helmet and More!

No description available for this page.

Title Length68 chars

Recommended: 50-60 chars (~413px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

• Missing meta description — important for click-through rates in SERPs
• Very thin content (10 words). Search engines need substantial content for ranking.

9 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

72 rules

Allows all crawlers

Local SEO

Local Search Readiness

23/100

Needs Work

9 8 2

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AI & LLM Readiness

F15/100

Bot Access

9/25

Machine Read.

1/25

Schema Data

1/25

Citation

4/25

AI Bot Access

3/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:4,207

Token eff.:Poor Structure

Structured Data

1 JSON-LD

BreadcrumbList

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

67/100

A+

36 mg

CO₂e / view

358.1 KB

Page Weight

90%

Cleaner Than

New Visitor

41 mg

Returning (cached)

21 mg

Annual (10K/mo)

4.3 kg

Emission Segments

Data Center

2 mg

Network

11 mg

Device

24 mg

Resource Breakdown

JavaScript

215.6 KB

Images

385 B

CSS

2.3 KB

Fonts

4.7 KB

HTML

130.4 KB

Other

4.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

81d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.05.2026

Valid Until

13.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

thefirestore.com

SHA-256 Fingerprint

11:13:F3:68:BF:E4:04:62:65:39:EF:9D:AF:55:F3:46:EE:3E:AA:56...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

bc-ray

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

a00cc9174b0cf0cf-CDG

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Barracuda

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

d204160a.ess.barracudanetworks.com

d204160b.ess.barracudanetworks.com

Domain Information

thefirestore.com

Domain Age

26y 9m

Created

12.08.1999

Expires

12.08.2028

Last Updated

30.06.2019

Registrar

BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly205 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial + Roboto

WCAG Partial

62/100

Readability

/30

18/30

16px · LH --

Hierarchy

/20

16/20

1.62x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

Arial

Sans26px

Body Font

Roboto

Sans16px

Contrast Ratio

1:1

10 issues

Reading Comfort

~37 CPL

Narrow lines

26px

42px

22px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle FontsFlesch 35

Color Palette

8 unique colors

4.77:1 AA Dark

#727272

Other· 34.900000000000006%

#fefefe

Text· 11.1%

#72332b

Primary· 8.5%

#cbb6aa

Secondary· 5.5%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

cdn.jst.ai(4)googletagmanager.com(3)connect.facebook.net(2)cdn11.bigcommerce.com(2)ajax.googleapis.com(2)

Website Identity

thefirestore.com

sales@TheFireStore.com

+16108578070

26 years old

Location detected: 🇺🇸 United Statesvia phone

BRANDON GRAY INTERNET SERVICES INC. (dba "NameJuice.com")📧 Barracudaen

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube Pinterest

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Last analyzed: 24 May 2026 at 13:53

Historical Analysis & Change Tracking