thefireplacecompany.co.uk

https://thefireplacecompany.co.uk· First analyzed 25 May 2026· Updated 25 May 2026

Export

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.67.154.195

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

julissa.ns.cloudflare.com.alfred.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

631 ms10%

Speed Index

820 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.3 MB

180 requests

Image Optimization

Lazy LoadWebP

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

theFireplaceCompany (2024)- WP Themev4.0Custom

by Nerijus Benedika

View Theme

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

30 Technologies Detected

Plugins

WooCommerce

Yith Woocommerce Ajax Search Premium

Contact Form 7

Woocommerce Products Filter

Wpcf7 Redirect Woo Variation Swatches

Duracelltomi Google Tag Manager

Woocommerce Google Adwords Conversion Tracking Tag

Woocommerce Gateway Stripe

Woocommerce Paypal Payments

Woocommerce Product Feeds

Google Site Kit

Facebook For Woocommerce

Libraries

Lodash Underscore.js Moment.js

Analytics

Frameworks

CSS Frameworks

Fonts

Tag Managers

Customer Support

CDN

Languages

SEO Analysis

B72/100

Meta Tags9/15

Content10/12

Headings6/8

Technical24/25

E-E-A-T0/7

Images1/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

thefireplacecompany.co.ukthefireplacecompany.co.uk

The Fireplace Company | Premium Fires & Stoves | Electric, Gas, Woo...

Shop media wall fires, electric fires, wood-burning stoves, gas fires, bioethanol fires, and outdoor fires for stylish & efficient heating.

Title truncated.

Title Length83 chars

Recommended: 50-60 chars (~507px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (83 chars, ~507px). Will be truncated in search results.
• Most images missing alt text (25/26) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

65 URLs

65 sub-sitemaps

robots.txt

33 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100

Needs Work

6 11 1

Sponsored

AI & LLM Readiness

D45/100

Bot Access

15/25

Machine Read.

13/25

Schema Data

4/25

Citation

13/25

AI Bot Access

6/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:3%

Words:720

Token eff.:Optimal

Sections/1K:4.2

Depth:2/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary38w

Descriptive Headingsavg 1.8w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

32/100

344 mg

CO₂e / view

3.3 MB

Page Weight

30%

Cleaner Than

New Visitor

393 mg

Returning (cached)

197 mg

Annual (10K/mo)

41.3 kg

Emission Segments

Data Center

17 mg

Network

101 mg

Device

226 mg

Resource Breakdown

JavaScript

1.0 MB

Images

1.9 MB

CSS

365.1 KB

Fonts

1017 B

HTML

33.1 KB

Other

810 B

Green Hosting Verified

Cloudflare

GWF Verified

8 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

83d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.05.2026

Valid Until

16.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

thefireplacecompany.co.uk*.thefireplacecompany.co.uk

SHA-256 Fingerprint

F1:C4:4D:8A:49:51:1A:DE:AA:42:10:54:DE:F6:8C:78:A9:0D:78:91...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

a012370f7c8bdcca-FRA

content-encoding

zstd

content-type

text/html; charset=UTF-8

date

Mon, 25 May 2026 05:42:09 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

MX Records (1)

thefireplacecompany-co-uk.mail.protection.outlook.com

Domain Information

thefireplacecompany.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG AA

82/100

Readability

/30

24/30

16px · LH 1.60

Hierarchy

/20

17/20

3x ratio

WCAG

/25

21/25

4.53:1 min contrast

Performance

/25

20/25

2 fonts · 2 req

Heading Font

Helvetica

Sans48px

Body Font

Helvetica

Sans16px

Contrast Ratio

4.53:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines

48px

40px

31px

20px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 51

Color Palette

7 unique colors

11.32:1 AAA Dark

#3b3a3b

Text· 27.5%

#ffffff

Primary· 26.099999999999998%

#e8f2ec

Primary· 8.7%

#cbd5d1

Border· 3.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

Tawk.toFree

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Twitter/X WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

thefireplacecompany.co.uk(11)googletagmanager.com(5)connect.facebook.net(2)embed.tawk.to(1)widget.reviews.co.uk(1)

Website Identity

The Fireplace Company | Premium Fires & Stoves | Electric, Gas, Wood-Burning & More

Shop media wall fires, electric fires, wood-burning stoves, gas fires, bioethanol fires, and outdoor fires for stylish & efficient heating.

01524847398

www.thefireplacecompany.co.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Social Profiles

Facebook X (Twitter)Instagram

Sponsored

Last analyzed: 25 May 2026 at 05:42

Historical Analysis & Change Tracking