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thediamondstore.co.uk

https://thediamondstore.co.uk· First analyzed 21 May 2026· Updated 21 May 2026
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thediamondstore.co.uk
Desktop screenshot of thediamondstore.co.uk
Mobile screenshot of thediamondstore.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 London, United Kingdomvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns9.ezhostingserver.co.uk.ns10.ezhostingserver.co.uk.

Performance

75

Core Web Vitals

Weight

First Contentful Paint
3.3 s10%
Speed Index
4.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
191 KB
400 requests

Image Optimization

Lazy LoadResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

23 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

3
Bootstrap
Tailwind CSS
Ant Design

UI Components

2
SwiperSlick Carousel

Customer Support

2
GorgiasZendesk

Reviews

2
TrustpilotYotpo

Payments

2
PayPal
Square

Libraries

1
jQueryv1.11.0

Other

1
D3.js

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Advertising

1
TikTok Pixel

Other

1
Optimizely

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B77/100
24
1
2
Meta Tags15/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
T
thediamondstore.co.ukthediamondstore.co.uk

The Diamond Store London - The UK's Largest Online Jewellers

The Diamond Store British jewellers since 1956. Amazing range of diamond and gemstone jewellery. 5 Year Guarantee Award Winning Service Free Delivery 0% Finance

Title Length60 chars

Recommended: 50-60 chars (~367px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (10 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (100/173) — critical for accessibility and SEO

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

36/100
Needs Work
10 11

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:8,001
Token eff.:Excessive

Structured Data

6 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
19 mg
CO₂e / view
191.3 KB
Page Weight
95%
Cleaner Than
New Visitor
22 mg
vs
Returning (cached)
11 mg
Annual (10K/mo)
2.3 kg
Emission Segments
Data Center
<0.001 g
Network
6 mg
Device
13 mg
Resource Breakdown
JavaScript
15.7 KB
Images
146.6 KB
HTML
300 B
Other
28.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.05.2026

Valid Until

01.08.2026

Subject Alternative Names (1)

www.thediamondstore.co.uk

SHA-256 Fingerprint

10:39:B2:18:32:FD:9B:DC:98:F6:B9:62:B8:47:B0:57:F2:58:D8:3C...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9ff62611599a231a-BOS
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
192494
Good Warning Issue

Email Infrastructure

Rackspace Email

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mx2.emailsrvr.com
mx1.emailsrvr.com

Domain Information

thediamondstore.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly234 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=0.5, user-scalable=yes
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Crimson Text + DM Sans

WCAG AA
60/100
Readability
/30
16/30

10px · LH 1.60

Hierarchy
/20
5/20

1.4x ratio

WCAG
/25
21/25

6.5:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

Crimson Text

Serif14px

Body Font

DM Sans

Sans10px

Contrast Ratio

6.5:1

WCAG AA (≥4.5:1)

Reading Comfort

~52 CPL

Optimal (45–75)
14px
h1
28px
h2
20px
h3
14px
h4
10px
p
Major Second
Scale

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 55

Color Palette

7 unique colors
4.95:1 AA Dark
#71706d
Other· 30%
#ffffff
Background· 29.100000000000005%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

2
TrustpilotMid-Market
YotpoMid-Market

Customer reviews and testimonials

4

Categories

8

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

connect.facebook.net(3)analytics.tiktok.com(2)googletagmanager.com(2)cdn.shopify.com(2)s.pinimg.com(1)

Website Identity

The Diamond Store

The Diamond Store

OnlineStore

British jewellers since 1956. Amazing range of diamond and gemstone jewellery. 5 Year Guarantee - Award Winning Service - Free Delivery - 0% Finance

customerservice@thediamondstore.com
0345 084 1200
www.thediamondstore.co.uk

20 Wenlock Road, Suite LP64285, London

N1 7GU, London, England

GB

Location detected: 🇬🇧 United Kingdom, Londonvia schema_nap
📧 Rackspace Emailen

Sponsored

Last analyzed: 21 May 2026 at 19:58

Historical Analysis & Change Tracking