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theblackdog.com

https://theblackdog.com· First analyzed 24 May 2026· Updated 24 May 2026
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theblackdog.com
Desktop screenshot of theblackdog.com
Mobile screenshot of theblackdog.com
Mobile

Sponsored

Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns74.domaincontrol.com.ns73.domaincontrol.com.

Performance

79

Core Web Vitals

Weight

First Contentful Paint
2.4 s10%
Speed Index
3.1 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
27.6 MB
321 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
TheBlackDog-Dawn/mainCustom
Shopify Theme

Detected Apps

KlaviyoUpsell & Cross SellInstagram Shopping

Technology Stack

13 Technologies Detected

Frameworks

1

Libraries

1

UI Components

1

CSS Frameworks

1

Marketing

1

Email Marketing

1

Customer Support

1

Security

1

SEO Analysis

C66/100
21
3
3
Meta Tags10/15
Content3/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
T
theblackdog.comtheblackdog.com

The Black Dog Tavern Company | Life off the Leash | Apparel & Gear

Out of one sailing Captain's love for the sea, his island home, and of course, his dog, The Black Dog Brand was born. Shop authentic apparel & gear that cont...

Description truncated.
Title Length66 chars

Recommended: 50-60 chars (~403px / 580px)

Description Length278 chars

Recommended: 120-160 chars

Issues (3)

  • Very thin content (14 words). Search engines need substantial content for ranking.
  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (11/20) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:368
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
35/100
F
2.86 g
CO₂e / view
27.6 MB
Page Weight
5%
Cleaner Than
New Visitor
3.26 g
vs
Returning (cached)
1.63 g
Annual (10K/mo)
342.6 kg
Emission Segments
Data Center
140 mg
Network
839 mg
Device
1.88 g
Resource Breakdown
JavaScript
1.7 MB
Images
928.6 KB
CSS
105.3 KB
Fonts
849 B
HTML
224.1 KB
Other
24.7 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

27.03.2026

Valid Until

25.06.2026

Subject Alternative Names (1)

theblackdog.com

SHA-256 Fingerprint

16:07:65:59:B3:2B:7E:70:38:A9:35:CC:96:8A:A6:41:A2:9B:17:F2...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a00cc5e66f43ed4c-MXP
content-encoding
Brotli(br)
content-language
en-IT
content-length
229214
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

theblackdog-com.mail.protection.outlook.com

Domain Information

theblackdog.com

Domain Age
28y 5m

Created

16.12.1997

Expires

15.12.2026

Last Updated

16.12.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

system_ui

WCAG AAA
74/100
Readability
/30
22/30

16px · LH 1.30

Hierarchy
/20
15/20

2.5x ratio · ✓ H1→H6

WCAG
/25
22/25

8.09:1 min contrast

Performance
/25
15/25

1 font · 1 req

Heading Font

system_ui

Sans40px

Body Font

system_ui

Sans16px

Contrast Ratio

8.09:1

WCAG AAA (≥7:1)

Reading Comfort

~36 CPL

Narrow lines
40px
h1
30px
h2
18px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 46

Color Palette

12 unique colors
15.07:1 AAA Light
#ffffff
Background· 40.800000000000004%
#26262a
Other· 3.4%
#e23852
Primary· 11.9%
#967b76
Secondary· 4.8%
#202f4c
Secondary· 4.5%
#bc3445
Accent· 0.7%

Business & Marketing Stack

3 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

1

User behavior and product analytics

A/B Testing & Optimization

1

Experimentation and conversion optimization

3

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
8
Defer

Top Script Sources

theblackdog.com(8)cdn.roseperl.com(4)cdn.shopify.com(2)cdn.hextom.com(1)cdn.s3.pop-convert.com(1)

Website Identity

The Black Dog

The Black Dog

Organization
28 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

Social Profiles

Sponsored

Last analyzed: 24 May 2026 at 13:51

Historical Analysis & Change Tracking