thebeautydepartment.com

https://thebeautydepartment.com· First analyzed 11 May 2026· Updated 11 May 2026

Export

Mobile

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Hosting Provider

Linode (Akamai)

linode.com

IP Address

45.79.110.96

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Fremont, United States

ASN

AS63949

Organization

Linode

Server

Apache

Nameservers

ns3.monikerdns.net.ns2.monikerdns.net.ns1.monikerdns.net.ns4.monikerdns.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.4 s10%

Speed Index

1.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.2 MB

28 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

the beauty department 2016v1Custom

by Designed by Eunic Chun, Coded by Jay M Johnson

Technology Stack

9 Technologies Detected

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

Libraries

Analytics

Web Servers

Languages

SEO Analysis

D51/100

Meta Tags12/15

Content6/12

Headings3/8

Technical13/25

E-E-A-T0/7

Images3/7

Links2/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

thebeautydepartment.comthebeautydepartment.com

The Beauty Department: Your Daily Dose of Pretty.

A beauty 'edu-tainment' site featuring hair + makeup how-to's, nail trends, skincare, tools, current obsessions + inspirations, as well as countless quick ti...

Description truncated.

Title Length49 chars

Recommended: 50-60 chars (~297px / 580px)

Description Length226 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

12 issues found

Upgrade to view details

Crawlability

Sitemap

robots.txt

3 rules

Local SEO

Local Search Readiness

9/100

Poor

3 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F26/100

Bot Access

20/25

Machine Read.

2/25

Schema Data

0/25

Citation

4/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:5%

Words:172

Token eff.:Too Short

Sections/1K:11.6

Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary13w

Descriptive Headingsavg 1.5w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

63/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

50/100

125 mg

CO₂e / view

1.2 MB

Page Weight

70%

Cleaner Than

New Visitor

143 mg

Returning (cached)

71 mg

Annual (10K/mo)

15.0 kg

Emission Segments

Data Center

6 mg

Network

37 mg

Device

82 mg

Resource Breakdown

JavaScript

149.6 KB

Images

995.4 KB

CSS

70.4 KB

Fonts

744 B

HTML

21.4 KB

Green Hosting Verified

Linode (Akamai)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

19.04.2026

Valid Until

18.07.2026

Subject Alternative Names (2)

thebeautydepartment.comwww.thebeautydepartment.com

SHA-256 Fingerprint

DD:B6:B1:89:52:D9:90:72:E9:7F:C6:31:08:9B:ED:48:FF:64:EF:43...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

connection

Keep-Alive

content-type

text/html; charset=UTF-8

date

Mon, 11 May 2026 04:12:15 GMT

keep-alive

timeout=5, max=100

link

<https://thebeautydepartment.com/wp-json/>; rel="https://api...

server

Apache/2.4.6 (CentOS) OpenSSL/1.0.2k-fips PHP/7.2.15

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

Domain Information

thebeautydepartment.com

Domain Age

18y 6m

Created

27.10.2007

Expires

27.10.2026

Last Updated

24.11.2025

Registrar

Moniker Online Services LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Questrial + Helvetica Neue LT W01_41488878

WCAG Partial

50/100

Readability

/30

13/30

12px · LH 1.25

Hierarchy

/20

7/20

WCAG

/25

17/25

1.29:1 min contrast

Performance

/25

13/25

2 fonts · 1 req

Heading Font

Questrial

Sans

Body Font

Helvetica Neue LT W01_41488878

Sans12px

Contrast Ratio

1.29:1

9 issues

Reading Comfort

Dual Sans-Serif

center aligned

26px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

✅ Easy to read: Flesch score 80/100 — accessible to general audiences.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.3:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle Fonts AAdobe FontsFlesch 80

Color Palette

8 unique colors

15.91:1 AAA Light

#ffffff

Background· 46.2%

#212225

Other· 7.4%

#f9ddd2

Primary· 21.299999999999997%

#b09584

Secondary· 6.9%

#866555

Secondary· 6.3%

#4b3730

Secondary· 4.9%

#dccbc2

Secondary· 4.5%

#f5ebe6

Secondary· 2.6%

Business & Marketing Stack

2 Tools Detected

Advanced

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

10 Resources

Scripts

Styles

Async

Defer

Top Script Sources

thebeautydepartment.com(5)ssl.google-analytics.com(1)

Website Identity

thebeautydepartment.com

info@thebeautydepartment.com

18 years old

Location detected: 🇺🇸 United Statesvia ip

Moniker Online Services LLCen

Social Profiles

Facebook X (Twitter)Instagram YouTube Pinterest

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Last analyzed: 11 May 2026 at 04:13

Historical Analysis & Change Tracking