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thebasketcompany.com

https://thebasketcompany.com· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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thebasketcompany.com
Desktop screenshot of thebasketcompany.com
Mobile screenshot of thebasketcompany.com
Mobile

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Hosting Provider

UKFAST-MAN1FL2S2ROWAR5ROWDR2

IP Address

109.108.148.102

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS61323

Server

Visualsoft

Nameservers

ns2.visualsoft.co.uk.ns4.visualsoft.co.uk.ns3.visualsoft.co.uk.ns1.visualsoft.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
491 ms10%
Speed Index
638 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.6 MB
38 requests

Image Optimization

Lazy LoadResponsiveJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
UKFAST-MAN1FL2S2ROWAR5ROWDR2

Technology Stack

10 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Other

1
lazysizes

Other

1
Modernizr

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Reviews

1
Trustpilot

Customer Support

1
Zendesk

SEO Analysis

B72/100
21
6
0
Meta Tags15/15
Content6/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
T
thebasketcompany.comthebasketcompany.com

The Basket Company | Wicker Baskets | Home & Garden

Wicker Baskets from The Basket Company in all shapes, sizes and colours. Stylish Willow, Rattan & Seagrass Wicker Baskets for the home.

Title Length51 chars

Recommended: 50-60 chars (~320px / 580px)

Description Length135 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    18 URLs

    18 sub-sitemaps

    robots.txt

    63 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 10

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    7/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:872
    Token eff.:Optimal

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    67/100
    8
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    8/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    5/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    30/100
    E
    328 mg
    CO₂e / view
    2.6 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    375 mg
    vs
    Returning (cached)
    187 mg
    Annual (10K/mo)
    39.3 kg
    Emission Segments
    Data Center
    73 mg
    Network
    79 mg
    Device
    176 mg
    Resource Breakdown
    JavaScript
    93.1 KB
    Images
    2.2 MB
    CSS
    68.1 KB
    Fonts
    55.7 KB
    HTML
    197.9 KB
    Green Hosting Not Verified
    UKFAST-MAN1FL2S2ROWAR5ROWDR2
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    No WAF

    180d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    14.05.2026

    Valid Until

    28.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    thebasketcompany.comwww.thebasketcompany.com

    SHA-256 Fingerprint

    32:F4:A9:21:4A:F4:52:06:75:7F:4A:62:0C:51:28:A3:81:29:56:BD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)
    content-encoding
    📦 Gzip(gzip)
    content-length
    202315
    content-security-policy
    upgrade-insecure-requests; frame-ancestors 'self' live.sagep...
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (7)

    ALT1.ASPMX.L.GOOGLE.com
    ASPMX.L.GOOGLE.com
    ALT2.ASPMX.L.GOOGLE.com
    ASPMX4.GOOGLEMAIL.com

    +3 more

    Domain Information

    thebasketcompany.com

    Domain Age
    23y 1m

    Created

    10.04.2003

    Expires

    10.04.2031

    Last Updated

    16.03.2026

    Registrar

    eNom, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly125 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    montage_serif + Cormorant Garamond

    WCAG AA
    63/100
    Readability
    /30
    20/30

    19px · LH 1.26

    Hierarchy
    /20
    10/20

    1.16x ratio · ✓ H1→H6

    WCAG
    /25
    21/25

    4.72:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 6 req

    Heading Font

    montage_serif

    Serif22px

    Body Font

    Cormorant Garamond

    Sans19px

    Contrast Ratio

    4.72:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    Serif Headlines + Sans Body

    left aligned
    22px
    h1
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.26). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFlesch 49

    Color Palette

    8 unique colors
    3.86:1 AA Large Dark
    #58584c
    Text· 16.1%
    #bdbfb3
    Secondary· 7.3%
    #ffffff
    Primary· 0%
    #dedbd2
    Secondary· 37.4%
    #ecebe6
    Secondary· 5.8%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Google AdsEnterprise
    Pinterest AdsMid-Market

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    3

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    16 Resources

    14
    Scripts
    2
    Styles
    13
    Async
    3
    Defer

    Top Script Sources

    googletagmanager.com(4)thebasketcompany.com(3)s.pinimg.com(2)widget.trustpilot.com(2)stats.g.doubleclick.net(1)

    Website Identity

    The Basket Company

    The Basket Company

    Organization
    01202422600
    www.thebasketcompany.com
    23 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    eNom, LLC📧 Google Workspaceen-GB

    Sponsored

    Last analyzed: 01 Jun 2026 at 11:18

    Historical Analysis & Change Tracking