the-past.com

https://the-past.com· First analyzed 19 May 2026· Updated 19 May 2026

Export

the-past.com

Mobile

Sponsored

Hosting Provider

Automattic, Inc

IP Address

192.0.78.203

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS2635

Server

Nginx

Nameservers

ns3.wordpress.com.ns2.wordpress.com.ns1.wordpress.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

595 ms10%

Speed Index

774 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.7 MB

90 requests

Image Optimization

Lazy LoadResponsiveJetpack Photon (WordPress)

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Foxv6.9.5Custom

by WiThemes

View Theme

Technology Stack

25 Technologies Detected

Plugins

Funnel Builder Real3D Flipbook

Duracelltomi Google Tag Manager

Woo Bought Together Premium

Jetpack

Speaker Wp Consent Api

WooCommerce

Wpc Variations Radio Buttons Premium Complianz Gdpr

Analytics

Payments

Libraries

UI Components

CSS Frameworks

Icon Libraries

Tag Managers

Email Marketing

Advertising

Web Servers

SEO Analysis

B70/100

Meta Tags11/15

Content8/12

Headings3/8

Technical19/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

the-past.comthe-past.com

The Past – History / Archaeology / Heritage / Ancient World

History / Archaeology / Heritage / Ancient World

Title Length59 chars

Recommended: 50-60 chars (~357px / 580px)

Description Length48 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (70/83) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Local SEO

Local Search Readiness

16/100

Poor

5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D46/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

5/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:2,702

Token eff.:Optimal

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary346w

Descriptive Headingsavg 7w

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

218 mg

CO₂e / view

1.7 MB

Page Weight

60%

Cleaner Than

New Visitor

250 mg

Returning (cached)

125 mg

Annual (10K/mo)

26.2 kg

Emission Segments

Data Center

49 mg

Network

52 mg

Device

117 mg

Resource Breakdown

JavaScript

855.5 KB

Images

633.4 KB

CSS

16.0 KB

HTML

65.6 KB

Other

194.7 KB

Green Hosting Not Verified

Automattic, Inc

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

65%Fair

Critical / Transactional

HTTPS

No WAF

56d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.04.2026

Valid Until

15.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

tls.automattic.comarcaneid.orgcuisibudget.cadefinitionofanadult.comowlj.orgriverfolkrescue.comstevekingbooks.comthe-past.com+12 more

SHA-256 Fingerprint

16:B5:C1:D5:6F:E8:46:2F:DC:63:C4:0A:33:00:17:F9:4C:B5:34:B7...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

clear

cache-control

🟡 165s(max-age=165, must-revalidate)

content-encoding

⚡ Brotli(br)

content-security-policy

object-src 'self' blob:

content-type

text/html; charset=UTF-8

date

Tue, 19 May 2026 08:58:35 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt4.aspmx.l.google.com

aspmx.l.google.com

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

+1 more

Domain Information

the-past.com

Domain Age

16y 7m

Created

02.10.2009

Expires

02.10.2026

Last Updated

24.11.2025

Registrar

Automattic Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Complianz

Cookie Consent Banner

Complianz

GDPR Indicators

Cookie consent banner detected

CMP: Complianz

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly6 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Playfair Display + Libre Caslon Text

WCAG Partial

60/100

Readability

/30

21/30

15px · LH 1.40

Hierarchy

/20

7/20

WCAG

/25

16/25

2.81:1 min contrast

Performance

/25

16/25

3 fonts · 1 req

Heading Font

Playfair Display

Serif

Body Font

Libre Caslon Text

Sans15px

Contrast Ratio

2.81:1

19 issues

Reading Comfort

~45 CPL

Optimal (45–75)

45px

22px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 2.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Buy on MyFontsFlesch 37

Color Palette

8 unique colors

7.7:1 AAA Light

#ffffff

Background· 46.199999999999996%

#5a5150

Other· 4.5%

#b4aa98

Primary· 6.2%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

Brevo (Sendinblue)SMB

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

ComplianzSMB

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

the-past.com(9)cdn.by.wonderpush.com(2)googletagmanager.com(2)connect.facebook.net(2)securepubads.g.doubleclick.net(2)

Website Identity

The Past

NewsMediaOrganization

History / Archaeology / Heritage / Ancient World

info@the-past.com

16 years old

Location detected: 🇺🇸 United Statesvia ip

Automattic Inc.📧 Google Workspaceen-GB

Sponsored

Last analyzed: 19 May 2026 at 08:59

Historical Analysis & Change Tracking