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tfwm.org.uk

https://tfwm.org.uk· First analyzed 15 May 2026· Updated 15 May 2026
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tfwm.org.uk
Desktop screenshot of tfwm.org.uk
Mobile screenshot of tfwm.org.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.19.208.28

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns38.domaincontrol.com.ns37.domaincontrol.com.

Performance

91

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
522 KB
68 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Umbraco

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

10 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Advertising

3
Google AdsTikTok PixelSnapchat Pixel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B74/100
21
3
1
Meta Tags13/15
Content11/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
T
tfwm.org.uktfwm.org.uk

Transport for West Midlands | Journey planning, tickets and help

Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.

Title Length64 chars

Recommended: 50-60 chars (~384px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (7/10) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

403 URLs

robots.txt

10 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:4%
Words:634
Token eff.:Optimal
Sections/1K:23.7
Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary16w
Descriptive Headingsavg 5.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
58/100
11
Passed
2
Critical
2
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
59/100
A
53 mg
CO₂e / view
522.1 KB
Page Weight
80%
Cleaner Than
New Visitor
60 mg
vs
Returning (cached)
30 mg
Annual (10K/mo)
6.3 kg
Emission Segments
Data Center
3 mg
Network
16 mg
Device
35 mg
Resource Breakdown
JavaScript
152.4 KB
Images
277.9 KB
CSS
75.2 KB
HTML
15.9 KB
Other
666 B
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

61%Fair
Interactive

HTTPS

WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1+H3

Valid From

22.03.2026

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.tfwm.org.uk

SHA-256 Fingerprint

F8:3F:93:D3:6E:46:F7:FE:64:67:53:46:DA:B9:F9:EA:47:8E:A0:6B...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin
*
cf-cache-status
DYNAMIC
cf-ray
9fc1664cde432c3e-BOS
cache-control
🟣 Private(private)
connection
keep-alive
content-encoding
📦 Gzip(gzip)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

tfwm-org-uk.mail.protection.outlook.com

Domain Information

tfwm.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Civic Cookie Control

Cookie Consent Banner
Civic Cookie Control
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Civic Cookie Control
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

DM Sans + Noto Sans Display

WCAG AA
82/100
Readability
/30
28/30

16px · LH 1.50

Hierarchy
/20
19/20

2x ratio · ✓ H1→H6

WCAG
/25
19/25

5.08:1 min contrast

Performance
/25
16/25

2 fonts

Heading Font

DM Sans

Sans32px

Body Font

Noto Sans Display

Sans16px

Contrast Ratio

5.08:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
32px
h1
32px
h2
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 69

Color Palette

12 unique colors
5.65:1 AA Light
#ffffff
Text· 9.9%
#736369
Other· 5.1%
#3d1053
Primary· 17.4%
#040405
Text· 14.600000000000001%
#bca4a0
Secondary· 6.3%
#1a3933
Secondary· 4.8%
#54264c
Secondary· 3.1%
#160c20
Secondary· 2.9%

Business & Marketing Stack

5 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

3
Facebook PixelMid-Market
TikTok PixelMid-Market
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

5

Total Tools

0

Enterprise

3

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
8
Async
0
Defer

Top Script Sources

analytics.tiktok.com(5)googletagmanager.com(3)google-analytics.com(2)connect.facebook.net(2)local(2)

Website Identity

tfwm.org.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en-gb

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Last analyzed: 15 May 2026 at 10:18

Historical Analysis & Change Tracking