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telstra.com

https://telstra.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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telstra.com
Desktop screenshot of telstra.com
Mobile screenshot of telstra.com
Mobile

Sponsored

Hosting Provider

Telstra Internet

IP Address

203.43.40.4

Site Location

🇦🇺 Australiavia ip

Server Location

🇦🇺 Sydney, Australia

ASN

AS1221

Server

TcomCF

CDN

CloudFront

Nameservers

a3-65.akam.net.a11-66.akam.net.a28-66.akam.net.adns05.bigpond.com.+4 more

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
90 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

3 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Payments

1
Square

Customer Support

1
Zendesk

SEO Analysis

B77/100
22
6
0
Meta Tags12/15
Content11/12
Headings8/8
Technical21/25
E-E-A-T5/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile2/4
Indexability3/3
T
telstra.comtelstra.com

Telstra | Mobile Phones, Plans, NBN, Home Internet, Accessories & more

Join Australia's largest mobile network, view our plans for NBN broadband internet, mobile phones, 5G & on-demand streaming services.

Title Length70 chars

Recommended: 50-60 chars (~418px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    9,099 URLs

    robots.txt

    73 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    19/25
    Machine Read.
    11/25
    Schema Data
    6/25
    Citation
    11/25

    AI Bot Access

    11/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    def. listsnav
    Text ratio:2%
    Words:757
    Token eff.:Optimal
    Sections/1K:26.4
    Depth:2/5

    Structured Data

    2 JSON-LD
    Organization×1.1microdataWebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary14w
    Descriptive Headingsavg 2.9w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    13
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    25/100
    F
    548 mg
    CO₂e / view
    4.3 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    626 mg
    vs
    Returning (cached)
    313 mg
    Annual (10K/mo)
    65.8 kg
    Emission Segments
    Data Center
    122 mg
    Network
    132 mg
    Device
    294 mg
    Resource Breakdown
    JavaScript
    1.8 MB
    Images
    1.6 MB
    CSS
    788.6 KB
    HTML
    32.6 KB
    Other
    87.6 KB
    Green Hosting Not Verified
    Telstra Internet
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    No WAF

    324d

    Certificate Details

    Type

    Extended Validation (EV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    16.02.2026

    Valid Until

    19.03.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (7)

    www.telstra.com.auwww.telstra.comcareers.telstra.comwww.careers.telstra.comtelstra.comtelstra.com.auaem.inside.telstra.com

    SHA-256 Fingerprint

    27:4E:15:18:48:B9:50:BF:27:E4:09:67:7C:A3:13:73:B7:08:0B:4D...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    250
    cache-control
    🟡 300s(public, max-age=300, s-maxage=300)
    cf-viewer-country
    US
    content-encoding
    📦 Gzip(gzip)
    content-length
    33061
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    extmail.bigpond.com

    Domain Information

    telstra.com

    Domain Age
    30y 7m

    Created

    14.09.1995

    Expires

    13.09.2026

    Last Updated

    09.09.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    60/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Telstra Text Variable

    WCAG Partial
    67/100
    Readability
    /30
    18/30

    14px · LH 1.43

    Hierarchy
    /20
    11/20

    1.14x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    3.02:1 min contrast

    Performance
    /25
    22/25

    2 fonts · 2 req

    Heading Font

    Telstra Text Variable

    Sans16px

    Body Font

    Telstra Text Variable

    Sans14px

    Contrast Ratio

    3.02:1

    Below AA

    Reading Comfort

    ~34 CPL

    Narrow lines
    16px
    h1
    56px
    h2
    32px
    h3
    24px
    h4
    14px
    p
    Augmented Fourth
    Scale

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 0 elements below WCAG AA threshold (min 3.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsVariable FontsFlesch 53

    Color Palette

    5 unique colors
    Light
    #ffffff
    Background· 24.599999999999998%
    #fb5d44
    Primary· 60.49999999999999%
    #e9dfda
    Secondary· 6.5%
    #3a3d8a
    Secondary· 5.7%
    #db6c63
    Accent· 2.8%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Customer Support

    1
    LiveChatMid-Market

    Live chat and helpdesk tools

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Ad Networks

    Media.net

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    15
    Async
    1
    Defer

    Top Script Sources

    assets.adobedtm.com(12)lpcdn.lpsnmedia.net(3)local(2)lptag.liveperson.net(2)rum.hlx.page(1)

    Website Identity

    telstra.com

    30 years old
    Location detected: 🇦🇺 Australiavia ip
    CSC Corporate Domains, Inc.en

    Sponsored

    Last analyzed: 29 Apr 2026 at 23:04

    Historical Analysis & Change Tracking