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swisslife.ch

https://swisslife.ch· First analyzed 14 May 2026· Updated 14 May 2026
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swisslife.ch
Desktop screenshot of swisslife.ch
Mobile screenshot of swisslife.ch
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

141.101.90.104

Site Location

🇨🇭 Zürich, Schweiz, Switzerlandvia schema

Server Location

🇩🇪 Munich, Germany

ASN

AS13335

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

achiel.ns.cloudflare.com.may.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
604 ms10%
Speed Index
785 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
81 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

6 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Ant Design

Frameworks

1
React

Meta Frameworks

1
Remix

Analytics

1
Google Analytics

CDN

1
Cloudflare

SEO Analysis

C69/100
22
5
1
Meta Tags9/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
S
swisslife.chswisslife.ch

Private | Swiss Life

Swiss Life: Ihre Spezialistin für ✓ Altersvorsorge ✓ Finanzplanung ✓ Versicherungen. Für Privatpersonen und Unternehmen. Hier mehr erfahren!

Title Length20 chars

Recommended: 50-60 chars (~118px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (4 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

Type: standard

876 URLs

robots.txt

21 rules

Sitemap reference found

Local SEO

Local Search Readiness

51/100
Fair
12 13

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AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
5/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:623
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1Product(min)
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
68/100
B
143 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
164 mg
vs
Returning (cached)
82 mg
Annual (10K/mo)
17.2 kg
Emission Segments
Data Center
7 mg
Network
42 mg
Device
94 mg
Resource Breakdown
JavaScript
432.4 KB
Images
486.3 KB
CSS
448.2 KB
HTML
23.2 KB
Other
26.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
2 recommendations
  • •Carbon footprint recommendation preview...
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A+

Security Score

96%Excellent
Static / Informational

HTTPS

WAF

58d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.04.2026

Valid Until

12.07.2026

Subject Alternative Names (1)

www.swisslife.ch

SHA-256 Fingerprint

60:0A:EA:20:1C:5A:51:35:D3:4D:99:4E:80:54:3C:B4:74:0F:59:3F...

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HTTP Headers

Developer Console

age
180
cache-control
🟡 300s(max-age=300)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fba8f796c8c046f-CDG
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self' https://fuse.pav.portals.swisslife.ch...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mail.swisslife.ch
mail2.swisslife.ch

Domain Information

swisslife.ch

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Legacy Serif ITC W02 Bk + Calibri W02 Light

WCAG Partial
67/100
Readability
/30
20/30

16px · LH 1.38

Hierarchy
/20
17/20

2.5x ratio · ✓ H1→H6

WCAG
/25
15/25

1:1 min contrast

Performance
/25
15/25

2 fonts · 2 req

Heading Font

Legacy Serif ITC W02 Bk

Serif40px

Body Font

Calibri W02 Light

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~33 CPL

Narrow lines
40px
h1
60px
h2
40px
h3
28px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFlesch 43

Color Palette

8 unique colors
2.75:1 Fail Light
#ffffff
Primary· 58.199999999999996%
#9e9c94
Other· 6.6%
#a4bebd
Secondary· 8.8%
#7a654f
Secondary· 7.4%
#424029
Secondary· 7.3%
#241c12
Secondary· 5.1%
#7d3f33
Secondary· 3.9%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
14
Async
2
Defer

Top Script Sources

spahost.pav.portals.swisslife.ch(10)assets.adobedtm.com(4)local(2)sw-assets.ekomiapps.de(2)cdn.cookielaw.org(1)

Website Identity

Swiss Life AG

Swiss Life AG

InsuranceAgency

Swiss Life: Ihr Spezialist für selbstbestimmte Vorsorge, Finanzplanung und Versicherungen in der Schweiz für Privatpersonen und Unternehmen

+611300738439
https://www.swisslife.ch

General-Guisan-Quai 40, Zürich, Schweiz

CH-8022, Zürich, Schweiz

Location detected: 🇨🇭 Switzerland, Zürich, Schweizvia schema
de-CH

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Last analyzed: 14 May 2026 at 14:23

Historical Analysis & Change Tracking