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swindon.gov.uk

https://swindon.gov.uk· First analyzed 05 May 2026· Updated 05 May 2026
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swindon.gov.uk
Desktop screenshot of swindon.gov.uk
Mobile screenshot of swindon.gov.uk
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

35.178.228.143

Site Location

🇬🇧 Swindon, United Kingdomvia schema_nap

Server Location

🇬🇧 London, United Kingdom

ASN

AS16509

Organization

AWS EC2 (eu-west-2)

Server

Web Server

Nameservers

ns4.stackdns.com.ns1.stackdns.com.ns2.stackdns.com.ns3.stackdns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
655 ms10%
Speed Index
852 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.5 MB
44 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Microsoft ClaritySegment

Libraries

1
jQueryv1.9.1

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

SEO Analysis

B74/100
22
5
0
Meta Tags8/15
Content11/12
Headings8/8
Technical18/25
E-E-A-T5/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
S
swindon.gov.ukswindon.gov.uk

Swindon Borough Council

Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to th...

Description truncated.
Title Length23 chars

Recommended: 50-60 chars (~138px / 580px)

Description Length173 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    10,983 URLs

    robots.txt

    8 rules

    Local SEO

    Local Search Readiness

    27/100
    Needs Work
    8 12 1

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    1/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:7%
    Words:721
    Token eff.:Optimal
    Sections/1K:45.8
    Depth:2/5

    Structured Data

    1 JSON-LD
    sameAs entity links

    Citation Readiness

    Opening Summary17w
    Descriptive Headingsavg 4.7w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    90/100
    15
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    51/100
    C
    159 mg
    CO₂e / view
    1.5 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    182 mg
    vs
    Returning (cached)
    91 mg
    Annual (10K/mo)
    19.1 kg
    Emission Segments
    Data Center
    8 mg
    Network
    47 mg
    Device
    105 mg
    Resource Breakdown
    JavaScript
    118.4 KB
    Images
    1.3 MB
    CSS
    141.1 KB
    Fonts
    1.1 KB
    HTML
    14.9 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    243d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    05.12.2025

    Valid Until

    03.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    *.swindon.gov.uk

    SHA-256 Fingerprint

    0D:F8:9C:7D:16:34:D9:A6:62:0D:77:D7:86:93:34:04:36:AE:D8:EA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    14922
    content-type
    text/html; charset=UTF-8
    date
    Tue, 05 May 2026 16:50:51 GMT
    expires
    Thu, 19 Nov 1981 08:52:00 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    swindon-gov-uk.mail.protection.outlook.com

    Domain Information

    swindon.gov.uk

    Domain Age
    26y 7m

    Created

    06.10.1999

    Expires

    06.10.2026

    Last Updated

    01.10.2025

    Registrar

    Cloud Next Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Inter

    WCAG AA
    76/100
    Readability
    /30
    20/30

    19px · LH 1.32

    Hierarchy
    /20
    15/20

    2.53x ratio

    WCAG
    /25
    21/25

    5.17:1 min contrast

    Performance
    /25
    20/25

    1 font · 3 req

    Heading Font

    Inter

    Sans48px

    Body Font

    Inter

    Sans19px

    Contrast Ratio

    5.17:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~34 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    19px
    h3
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.32). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    GGoogle FontsFlesch 0

    Color Palette

    10 unique colors
    Light
    #ffffff
    Text· 28.1%
    #003f51
    Primary· 14.5%
    #1d2a30
    Secondary· 10.6%
    #ba4a99
    Secondary· 8.8%
    #4a3069
    Secondary· 6.1%
    #d82b7c
    Accent· 5.5%
    #e0d8de
    Secondary· 5.1%
    #b27082
    Secondary· 4.5%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    19 Resources

    13
    Scripts
    6
    Styles
    4
    Async
    0
    Defer

    Top Script Sources

    swindon.gov.uk(7)scripts.clarity.ms(1)clarity.ms(1)siteimproveanalytics.com(1)ajax.googleapis.com(1)

    Website Identity

    Swindon Borough Council

    Swindon Borough Council

    GovernmentOrganization
    www.swindon.gov.uk
    26 years old

    Civic Offices, Euclid Street, Swindon

    SN1 2JH, Swindon, Wiltshire

    GB

    Location detected: 🇬🇧 United Kingdom, Swindonvia schema_nap
    Cloud Next Limited📧 Microsoft 365en

    Sponsored

    Last analyzed: 05 May 2026 at 16:51

    Historical Analysis & Change Tracking