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swiffer.com

https://swiffer.com· First analyzed 25 May 2026· Updated 25 May 2026
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swiffer.com
Desktop screenshot of swiffer.com
Mobile screenshot of swiffer.com
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

150.171.109.33

Site Location

🇰🇪 Kenyavia ip

Server Location

🇰🇪 Nairobi, Kenya

ASN

AS8075

Organization

Microsoft Corporation

CDN

CDN

Nameservers

ns2-02.azure-dns.net.ns3-02.azure-dns.org.ns4-02.azure-dns.info.ns1-02.azure-dns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
380 ms10%
Speed Index
494 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
399 KB
61 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Detected API Sources

//images.ctfassets.net/jghi3f9...//images.ctfassets.net/jghi3f9...

Technology Stack

5 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

A84/100
26
3
0
Meta Tags15/15
Content8/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile4/4
Indexability3/3
S
swiffer.comswiffer.com

Household Cleaning Products for Every Surface | Swiffer

Revolutionize the way you clean with Swiffer household cleaning products. Our sweeping, mopping & dusting solutions clean virtually every home surface!

Title Length55 chars

Recommended: 50-60 chars (~332px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    89 URLs

    robots.txt

    10 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    21/100
    Needs Work
    6 11

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    3/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:1%
    Words:325
    Token eff.:Optimal
    Sections/1K:15.4
    Depth:2/5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary23w
    Descriptive Headingsavg 3.6w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    92/100
    15
    Passed
    0
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    80/100
    A
    40 mg
    CO₂e / view
    398.9 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    46 mg
    vs
    Returning (cached)
    23 mg
    Annual (10K/mo)
    4.8 kg
    Emission Segments
    Data Center
    2 mg
    Network
    12 mg
    Device
    27 mg
    Resource Breakdown
    JavaScript
    234.1 KB
    Images
    897 B
    CSS
    125.9 KB
    HTML
    38.0 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    96%Excellent
    Static / Informational

    HTTPS

    No WAF

    316d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    07.03.2026

    Valid Until

    06.04.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (3)

    *.swiffer.comswiffer.comwww.swiffer.com

    SHA-256 Fingerprint

    49:32:C9:14:1D:29:B9:A8:02:45:BF:13:A6:59:83:3A:13:36:17:9C...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🔴 No Cache(no-cache, no-store, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    38563
    content-security-policy
    default-src 'self'; script-src 'self' 'unsafe...
    content-type
    text/html
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    20

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    Domain Information

    swiffer.com

    Domain Age
    28y 7m

    Created

    06.10.1997

    Expires

    05.10.2026

    Last Updated

    01.10.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    58/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    initial-scale=1.0, width=device-width
    4 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Gotham_Rounded

    WCAG Partial
    78/100
    Readability
    /30
    25/30

    16px · LH 1.56

    Hierarchy
    /20
    17/20

    3.12x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 3 req

    Heading Font

    Gotham_Rounded

    Sans50px

    Body Font

    Gotham_Rounded

    Sans16px

    Contrast Ratio

    1:1

    10 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    50px
    h1
    50px
    h2
    16px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.1x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFlesch 69

    Color Palette

    11 unique colors
    Light
    #ffffff
    Background· 20.9%
    #28c02d
    Primary· 27.2%
    #6bcc27
    Accent· 16.5%
    #eeede7
    Secondary· 8.5%
    #4bc72e
    Accent· 8.2%
    #15524a
    Accent· 5.7%
    #add870
    Accent· 2.8%
    #368b33
    Secondary· 2.8%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    16 Resources

    16
    Scripts
    0
    Styles
    0
    Async
    16
    Defer

    Top Script Sources

    local(16)

    Website Identity

    Swiffer

    Organization

    Revolutionize the way you clean with Swiffer household cleaning products. Our sweeping, mopping & dusting solutions clean virtually every home surface!

    1-800-214-8734
    www.swiffer.com/en-us
    28 years old
    Location detected: 🇰🇪 Kenyavia ip
    CSC Corporate Domains, Inc.en-us

    Sponsored

    Last analyzed: 25 May 2026 at 02:51

    Historical Analysis & Change Tracking