swedishmatch.com

https://swedishmatch.com· First analyzed 28 May 2026· Updated 28 May 2026

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swedishmatch.com

Mobile

Sponsored

Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇸🇪 Swedenvia phone

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns6.markmonitor.com.ns7.markmonitor.com.ns1.markmonitor.com.ns2.markmonitor.com.+3 more

Performance

Core Web Vitals

Weight

First Contentful Paint

956 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2 MB

18 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Episerver AB

CDN

Cloudflare

Technology Stack

5 Technologies Detected

Analytics

CSS Frameworks

Tag Managers

CDN

SEO Analysis

B74/100

Meta Tags9/15

Content11/12

Headings8/8

Technical19/25

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness2/4

Mobile4/4

Indexability3/3

swedishmatch.comswedishmatch.com

Swedish Match - manufactures, and sells quality products in the are...

Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smokefree, Cigars, and Lights.

Title truncated.

Title Length142 chars

Recommended: 50-60 chars (~852px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (1)

• Title is too long (142 chars, ~852px). Will be truncated in search results.

5 issues found

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Crawlability

Sitemap

Type: standard

1,460 URLs

robots.txt

2 rules

Allows all crawlers

Local SEO

Local Search Readiness

13/100

Poor

4 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

17/25

Schema Data

0/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:10%

Words:710

Token eff.:Optimal

Sections/1K:32.4

Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary256w

Descriptive Headingsavg 1.9w

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

38/100

248 mg

CO₂e / view

2.0 MB

Page Weight

50%

Cleaner Than

New Visitor

283 mg

Returning (cached)

142 mg

Annual (10K/mo)

29.7 kg

Emission Segments

Data Center

55 mg

Network

59 mg

Device

133 mg

Resource Breakdown

JavaScript

82.8 KB

Images

343 B

CSS

1.7 MB

Fonts

167.2 KB

HTML

9.1 KB

Green Hosting Not Verified

Episerver AB

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1+H3

Valid From

05.04.2026

Valid Until

04.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.swedishmatch.com

SHA-256 Fingerprint

58:E1:47:4F:B1:47:25:DF:15:06:C4:E1:65:BA:20:42:4C:0D:E3:86...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-expose-headers

Request-Context

cf-ray

a030e99aeb258172-EWR

cache-control

🟣 Private(private)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

swedishmatch-com.mail.protection.outlook.com

Domain Information

swedishmatch.com

Domain Age

27y 2m

Created

08.03.1999

Expires

08.03.2027

Last Updated

07.11.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

60/100

Mobile Friendly6 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

FFDINWebProBold + FFDINWebProRegular

WCAG Partial

69/100

Readability

/30

25/30

18px · LH 1.44

Hierarchy

/20

13/20

1.56x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

15/25

2 fonts · 3 req

Heading Font

FFDINWebProBold

Sans28px

Body Font

FFDINWebProRegular

Sans18px

Contrast Ratio

1:1

6 issues

Reading Comfort

~33 CPL

Narrow lines

28px

30px

60px

23px

18px

Major Second

Scale

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.44 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 39

Color Palette

15 unique colors

10.04:1 AAA Dark

#3c4041

Text· 11%

#fafaf9

Text· 8.2%

#b39f86

Secondary· 15.4%

#297690

Accent· 10.3%

#166884

Primary· 8.2%

#c6b08e

Secondary· 4.7%

#608a99

Secondary· 3.4%

#dad8cc

Secondary· 3.1%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

6 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(2)googletagmanager.com(1)cdn.cookielaw.org(1)js.monitor.azure.com(1)

Website Identity

swedishmatch.com

+46 10 13 93 000

27 years old

Location detected: 🇸🇪 Swedenvia phone

MarkMonitor Inc.📧 Microsoft 365en

Sponsored

Last analyzed: 28 May 2026 at 23:07

Historical Analysis & Change Tracking